L'Oreal

Satisfactory Essays
COMPANY PROFILE

L'Oreal S.A.

REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com
COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

L'Oreal S.A.
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................6 Key Employees.....................................................................................................9 Key Employee Biographies................................................................................11 Major Products and Services............................................................................18 Revenue Analysis...............................................................................................19 SWOT Analysis...................................................................................................20 Top Competitors.................................................................................................26 Company View.....................................................................................................27 Locations and Subsidiaries...............................................................................30

L'Oreal S.A. © MarketLine

Page 2

L'Oreal S.A.
Company Overview

COMPANY OVERVIEW
L'Oreal S.A. (L'Oreal or ‘the company’) is one of the largest cosmetic companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products in over 130 countries. It is headquartered in Clichy, France

You May Also Find These Documents Helpful

  • Powerful Essays

    L'Oréal

    • 8554 Words
    • 35 Pages

    SOMMAIRE Introduction 4 I. L'OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6 Une demande exigeante et volatile 6 Des zones géographiques en croissance 7 2. L'OREAL, leader incontesté du marché des cosmétiques 7 Une évolution basée sur l'expérience 7 Des Domaines d'Activités Stratégiques performants 8 La concurrence…

    • 8554 Words
    • 35 Pages
    Powerful Essays
  • Good Essays

    L'OREAL

    • 5074 Words
    • 21 Pages

    HKU570 ZHIGANG TAO L’ORÉAL: EXPANSION IN CHINA After acquiring Mininurse at the end of 2003, this new Chinese acquisition of Yue-Sai only serves to confirm our determination to step up the pace of growth in China. - Lindsay Owen-Jones, CEO, L’Oréal1 On January 26th 2004, French cosmetics giant L’Oréal signed an agreement to acquire a famous Chinese cosmetics brand Yue-Sai. 2 The acquisition came shortly after L’Oréal made another successful bid for Raystar Cosmetics (Shenzhen) Co.…

    • 5074 Words
    • 21 Pages
    Good Essays
  • Better Essays

    L'Oreal

    • 2678 Words
    • 11 Pages

    Time and Space ——the case analysis of world-famous brands L’Oreal Paris Cai Conglie 1, Zong Xujuan 1 1. WUHAN UNIVERSITY OF SCIENCE AND ENGINEERING 470073 Abstract we’ll to find out the real reason of its success through the analysis of world-famous brands L’Oreal Paris. Through the unique strategy, sword pointing extraordinary position, with the particular approach, use science and technology to build high-end products, of L’Oreal Paris to study its product and its design positioning .Meanwhile…

    • 2678 Words
    • 11 Pages
    Better Essays
  • Best Essays

    L'oreal

    • 3882 Words
    • 14 Pages

    Executive summary: This report has demonstrated the scenario planning of L’Oreal’s three (3) years strategic plan to increase its market share through increasing brand loyalty, creative and innovative skincare products in Malaysia market. L’Oreal Group, based in Paris, France, is one of the global market leaders in cosmetic industry worldwide. As its commitment of manufacturing beauty products to all men and women over the world, they continue to produce high quality of cosmetic products for fulfilling…

    • 3882 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    L'Oreal

    • 930 Words
    • 4 Pages

    Summary: Executive summary 8C’s Strategic alternatives Strategic recommendation Tactical marketing plan Executive summary: The strategic problem is: L’Oreal can’t duplicate the success of the ‘’class to mass’’ strategy in the US market for the Plenitude products line. The main critical causes led to this problem are: * US consumers behavior is totally different from French consumers consumer * Positioning of the Plenitude product line which was not suitable…

    • 930 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    L'Oreal

    • 608 Words
    • 3 Pages

    L’Oreal as the world’s largest beauty company is where it is today thanks to the globalization of American beauty. In 2000, L’Oreal acquired brand Kiehl’s as an addition to their luxury collection; as Kiehl’s are known for their high quality, effectiveness and for creating a buzz amongst celebrities. L’Oreal should proceed in globalizing Kiehl’s. Taking Kiehl’s global into major cities in every region in the world would be one of the ways to increase profit growth. By entering new markets, L’Oreal…

    • 608 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    L’oreal

    • 363 Words
    • 2 Pages

    Founded in 1909 , L’oreal had become the world leader in the cosmetics market by 2003. The company believed in the strategy of innovation and diversification. Though the cosmetic market on the whole is in declined stage L’oreal products has been becoming popular for their uniqueness catering to the needs of customers. It entered 130 countries 290 subsidiaries and around a hundred agents. The group had marketed over 500 brands consisting 2000 products. It provided products for all sectors of beauty…

    • 363 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    l'oreal

    • 1186 Words
    • 5 Pages

    L’Oréal Brandstorm 2014 Overview Since 1851, Kiehl’s has been dedicated to serving customers the finest skin and hair care made with the most advanced technologies and uniquely efficacious, natural ingredients. Established in New York City, Kiehl’s founding family created their East Village apothecary to fulfill the individual needs of the vibrant, diverse customers who came through its doors every day. Kiehl’s evolved from its early pharmacy roots to rely on even more advanced science and…

    • 1186 Words
    • 5 Pages
    Good Essays
  • Good Essays

    L'Oreal

    • 862 Words
    • 4 Pages

    경영정보시스템 채상미 교수님 Individual assignment #1 1001455 최은민 1. Cyworld has a competitive advantage that it is blended of a social networking site, blogging site, photo sharing web site, and even videogamelike avatars. This interestingly-blended one allows customers to value it more than competitors like Myspace, Facebook, Friendster, Yahoo 360, etc, which are text-heavy bulky sites of social networking. Thus buyer power is low, supplier power is high even though there are some other social networking…

    • 862 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    L'oreal Marketing

    • 3463 Words
    • 10 Pages

    Industry Competitors Suppliers, Substitutes and Buyers. According to Euromonitor International (2008), the threat of new entrants into the cosmetic markets is low, considering that majority of the market is already owned by leading companies such as L’Oreal, Unilever, Proctor and Gamble (Appendix 4). Hence, it would be extremely difficult for a new firm to establish their brand name, due to the intensity of competition. Since there are few differentials between products, and due to strategic objective…

    • 3463 Words
    • 10 Pages
    Powerful Essays