L'Oreal's Soft Sheen/Carson Selects Bristol's Sales & Marketing Analytics to Maximize the Efficiencies of Their Data

Topics: Marketing, Business, Subsidiary Pages: 2 (450 words) Published: March 21, 2006
6¦1 Bristol Technology announced today that Soft Sheen/Carson, the leading manufacturer and marketer of Black hair care products, has implemented Bristol's Sales & Marketing Analytics Solution, DataAlchemy, to significantly expand their business analysis and reporting capabilities. DataAlchemy is the industry leading software platform that transforms retail data into knowledge that drives better business decisions.

Soft Sheen/Carson's selection of DataAlchemy enables their business development department to focus on understanding the ever-changing consumer demand patterns and isolate incremental growth and profit opportunities by distribution channel. DataAlchemy allows consolidation of various retailer specific POS data into one platform, allowing for greater efficiencies in developing the key reports that managers use to drive their businesses.

"With DataAlchemy, we are able to produce key reports more rapidly enabling us to spend more time strategically planning our programs and working collaboratively with our buyers. DataAlchemy allows us to access our data on the fly, remotely, without having to log-on to our systems, saving us time and resources," says Ralph Smith, vice president of sales, Soft Sheen/Carson. "This is especially advantageous, when we are working on-site and need to have the ability to react to buyers questions instantaneously, easily drilling down into market and account level data".

"Bristol's Sales & Marketing Analytics Solutions are designed to maximize a company's investment in data", says Kevin Blackwell, SVP and general manager of Bristol's Sales & Marketing Analytics. We look forward to working with Softsheen as they ultimately help their retail partners provide a more productive shopping experience for the consumer, while increasing profits".

Bristol's Sales & Marketing Analytics Solutions are currently driving successful sales and marketing programs at well-known companies such as Pfizer, P&G, Kodak, GuinnessUDV,...
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