The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super premium cosmetic company that has significant presence in Asia-Pacific, Australia and North America with the capability of generating A$49 million revenue in 2012. The objective of the report is to incorporate marketing theory with in-depth research that makes up a strategic marketing plan to provide relevant and sufficient information about doing business in Italy. This report is performed to investigate the company’s performance with the macro environment, industry environment and customer’s base in Italy. It will be shown in frameworks such as PESTEL analysis, Porter’s Five Forces, customer analysis and market segmentation for investigating the appropriate strategy. For analytical purposes, this report uses marketing frameworks such as SWOT and VRIO analysis, possibility statements, Ansoff matrix, product life cycle concept (PLC), Porter’s generic competitive strategies and SMART marketing objectives to demonstrate the trends and methods of Aesop in order to achieve the objectives. It is found that Aesop can access the Italian market by direct export to increase selling and gain more target market. For the marketing mix strategies, it is recommended that the product should focus on skincare product for unisex with minimalistic…
* Management expertise – The management is an expert when it comes to identifying the consumer needs and preferences and often develops products according to their demand. Their marketing team is also able to come out with strong marketing techniques such as giving out freebies, discounted purchase-with-purchase items and having makeup artist events around the world.…
The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot. They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness.…
Candidate name Student ID Tutor Minggui Qu Title of the project Investigation of the organisational structure of LOreal Group Word count 781 1. Introduction The purpose of this report is to assess the LOreal Group which is a global business organisation. This report investigates the operation of LOreal Group that it illustrates the historic context and the development of the group. 2. The historic context Over a century, LOreal has grown from a small family business to the worlds leading cosmetics company. It operations in more than 150 countries and regions, with 283 offices, 42 factories and more than 100 agents and employs 50,000 people in the world. Moreover, LOreal Groups global sales reached 140 million euros last year that it achieves 19 years of consecutive double-digit profit growth. It is also the most admired French companies, and one of the Fortune Global 500 companies. LOreal was established in 1909, young chemist Eugene Schueller sets up the company by the first hair dyes, which he designs, produces and sells in Pairs that will later become the LOreal group. Due to the highly competitive domestics markets, the Group starts to expand internationally in 1957. It executed acquisitions of strategic brands that many emblematic products come into being. Furthermore, a product in different countries may be at different stages in the product life cycle. There may be an opportunity for the company to extend the life cycle of its products. Besides that, the company motto is seize new opportunities, mainly driven by the significant investments made by the group in the field of research. From 1984 to 2000, these succeeding twelve years are marked by a great period of growth to LOreal. Alongside these strategic product launches that succeed in strengthening the Groups brand image. Especially in 1988, under the management of Lindsay Owen-Jones, a truly outstanding director, the Group could completely change in scope to become the world leader in cosmetics…
The attached report is suitable information to determine if Freedom Energy Company should invest in the Coca-Cola Brand stock. This letter will state the key factors to the board and some minor questions that will be discussed in the report to influence our members and to help decide if investment is the right decision. This report will particularly seek answers for the following questions:…
This report was commissioned to analysis a brand, L’Oreal, which is one of the world’s largest cosmetic companies. Both of their registered office and head office set up in Paris.…
My main focus will be to analyse on the two different values of The Body Shop and L’Oreal. There will be a short summary of The Body Shop history, their values and the reasons why their values actually help in the success of The Body Shop. As well as a short summary of L’Oreal history and their company’s overview values as well.…
* We have also stressed on the four P’s of marketing in relation to this product and the marketing strategies that have been adopted by L’Oreal, essentially Garnier from time to time.…
L’Oréal is able to think outside the box. Its expansion through skin care device Clarisonic demonstrates its ability to venture outside regular product categories to drive growth.…
L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal.…
Henri-Claude Cosmetics, a successful French company, has the goal to become a global brand. As a consequence, the Chief Executive wants to develop an international advertising campaign. After the brainstorming session, we came to the following conclusions:…
In this project we are going to analyse the marketing strategies of P &G‘s Cosmetic Section which it has adopted to tackle various factors and gain a competitive edge over its strong competitor that is L’Oreal. L’Oreal is an internationally renowned cosmetic brand which has great market presence. It has been found in a research done in U.S. that P&G tops the chart amongst the most admired companies especially in the ‘soap and cosmetics’ section. On the basis of criteria’s like investment value, innovation, quality of management and social responsibility P&G was able to get the rank amongst top 50 companies amongst all the cosmetic players(Bird ,2009).…
Fresh out of a French chemical engineering school, young entrepreneur Eugene Schueller developed a hair dye with hues hairdressers throughout Paris couldn’t resist. The one-product venture he launched in 1909 has since grown into the world’s largest cosmetics company: L’Oreal.…
6 GARNIER (L’oreal groupe) http://www.youtube.com/watch?v=X 4LgpG8Uw3Q&feature=related http://www.youtube.com/watch?v=Ix_QS5bUTrU PUB Garnier Ultra DOUX à la Camomille et Miel de fleurs 19 Corporate Strategy Market Opportunity Analysis Formulate Marketing Strategy Marketing Mix…
This paper is made to research about the beauty products (skincare, cosmetics, etc.) consuming phenomenon. This field of study is relevant to people, who interested in discovering the beauty products’ functional and emotional value, as well as who currently consuming and using those. As a result, the field of study in this topic is to indicate the motive behaviour of beauty products’ consumer and their impact of consumers’ self-concept.…