Introduction to Communications Research (SUMMARY)

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By Marcus Lim

Week 1: Intro to Science and Research

Why study research?
1. Testing claims, observations, & arguments
2. Solving practical problems
3. Increasing knowledge and understanding
4. Honing precision of knowledge
5. Inherently interesting
6. Research ubiquity
7. Growing permeation in communication careers

Research: the discovery of answers to specified questions through the application of systemic methods that facilitate reasoning.





Deduction: formal steps of logic
Induction: verification by way of empirical observation

2 Types of Knowledge:

1. A priori (from the earlier)
Knowledge is independent of experience
2. A posteriori (from the later)
Knowledge is dependent on experience
Week 2: Research, Science & Measurement

The Scientific Method!

Which is an organised, objective, and controlled empirical analysis of one or more variables

Characteristics (POPSEC)

Most research is based on freely available information
Should include information on sampling, methods, measurements etc.

RULES: by following explicit rules and procedures, researchers have less opportunity to influence results

Pinnacle: establish models and theories for future events and behaviours

Theories are altered or rejected when errors are uncovered

Science is concerned with a world that is knowable and measurable

Cumulative & Systematic
Literature Review: considering critical points of current knowledge, including substantive findings, as well as theoretical and methodological contributions
Theory: systematic explanation for the observations that relate to a phenomena
Hypothesis: A specified and testable proposition about the relationship between two or more variables.

Research Question: A formally stated question intended to provide indications

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