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I) the Importance of Employee Motivation to Increase Productivity and Stronger Customer Relationship

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I) the Importance of Employee Motivation to Increase Productivity and Stronger Customer Relationship
CONTENTS
I) Introduction
a) Definition
b) Plan of the research

II) The importance of employee motivation to increase productivity and stronger customer relationship III) Motivation Theories a) Maslow’s Hierarchy of Needs b) McClelland’s achievement Theory c) Herberg’s Hygiene Theory of Motivation d) Vroom’s Expectancy Theory VI) Conclusion V) References

I) Introduction a) Definition
According to Sims (2002), motivation is the process of satisfying internal needs through actions and behaviors. It is concerned with a composite of mental and physical drives, combined with the environment that makes people behave the way they do. According to Adair (2004), motivation is about something within you impelling you to move forwards, to achieve a goal, to make progress in a task. The ‘something’ is the driving force may be a need, or desire, or an emotion but it leads you to act in a certain way. Signs of motivation in a person are an energy and determination to achieve. This paper presents an in-depth analysis of motivation as applied to organizations. Employee motivation is an important topic for organizations and for Human Resource Managers. b) Plan of the research
In this paper, I will begin by discussing the importance of employee motivation to increase productivity and stronger customer relationship and second, I will present different motivation theories and discuss them.

III) The importance of employee motivation to increase productivity and stronger customer relationship
Motivation is a very important for an organization because of the following benefits it provides: - Puts human resources into action Every concern requires physical, financial and human resources to accomplish the goals. It is through motivation that the human resources can be utilized by making full use of it. This can be done by building willingness in employees to work. This will help the enterprise in securing best



References: http://en.wikipedia.org/ http://www.abraham-maslow.com http://www.netmba.com/ http://changingminds.org http://www.cliffsnotes.com http://www.managementstudyguide.com http://www.learnmanagement2.com http://www.youtube.com/

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