Types of research
Quantitative research aim to measure the quantity or amount and compares it with past records and tries to project for future period. In social sciences, “quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships”. The objective of qualitative research is to develop and employ mathematical models, theories or hypothesis pertaining to phenomena. The process of measurement is central to quantitative research because it provides fundamental connection between empirical observation and mathematical expression of quantitative relationships. Statistics is the most widely used branch of mathematics in quantitative research. Statistical methods are used extensively with in fields such as economics and commerce. Quantitative research involving the use of structured questions, where the response options have been Pre-determined and large number of respondents is involved.eg:-total sales of soap industry interms of rupees cores and or quantity interms of lakhs tones for particular year, say 2008,could be researched, compared with past 5 years and then projection for 2009 could be made. QUALITATIVE RESEARCH.
Qualitative research presents non-qualitative type of analysis. Qualitative research is collecting, analyzing and interpreting data by observing what people do and say. Qualitative research research refers to the meanings, definitions, characteristics, symbols, metaphors, and description of things. Qualitative research is much more subjective and uses very different methods of collecting information,mainly individual, indepth interviews and focus groups. The nature of this type of research is exploratory and open ended. Small number of people are interviewed in depth and or a relatively small number of focus groups are conducted. Qualitative research can be further classified in the following type. I. Phenomenology:-a form of research in which the...
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