Hul Strategy Report
STUDY OF HINDUSTAN UNILEVER LTD With respect to Strategic model
Contents:
I. Company overview a. Mission b. Corporate purpose c. Objectives
Strategic position
II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain
III.
Strategic choices
IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies
V.
VI.
d. Ad spending and sales promotions e. Investors interests Operational level strategies a. Institutionalizing talent b. Capability building c. SCM d. ROMI e. IT
Strategy into action
VII. VIII. IX. Organization structure Balance score card Managing people
Introduction
I.
Company overview:
HUL (HUL) is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. 13,718 crores. The mission that inspires HUL's over 15,000 employees is to "add vitality to life". With 35 Power Brands, HUL meets every day needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, HUL, which holds 52.10% of the equity. A Fortune 500 transnational, HUL sells Foods and Home and Personal Care brands in about 100 countries worldwide.
Mission:
HUL's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
Corporate Purpose:
Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future
Contents:
I. Company overview a. Mission b. Corporate purpose c. Objectives
Strategic position
II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain
III.
Strategic choices
IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies
V.
VI.
d. Ad spending and sales promotions e. Investors interests Operational level strategies a. Institutionalizing talent b. Capability building c. SCM d. ROMI e. IT
Strategy into action
VII. VIII. IX. Organization structure Balance score card Managing people
Introduction
I.
Company overview:
HUL (HUL) is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs. 13,718 crores. The mission that inspires HUL's over 15,000 employees is to "add vitality to life". With 35 Power Brands, HUL meets every day needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, HUL, which holds 52.10% of the equity. A Fortune 500 transnational, HUL sells Foods and Home and Personal Care brands in about 100 countries worldwide.
Mission:
HUL's mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
Corporate Purpose:
Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future