hoest candy

Satisfactory Essays
Research Report on Hoest Candy

Introduction:
Hoest is one of the oldest known candy name in Pakistan. The name itself is enough to restore the image of it's almost transparent white wrapper plus the white candy itself. It wass a B class product but recently it lost it's existance from it's target market. As old as this candy and it's associations are, one cannot find any relevence/information about it's manufacturer even the candy itself because none is provided.
Branding:
It appears that the name "Hoest" was itself enough for it's branding some years back as people still remember this name till today but no efforts were made to make it memorable for our next generation who relay mostly on the modern branding techniques.
1. The packaging of hoest is still the same as it was when it first cae in the market. Not a single change has been made to refresh it's identity.
2. The branding of hoest was never done at any point. For some time the name itself was enough but today they need a proper representation of their product and their company.
Methods:
As the name is already established, one just need to refresh it's branding style to restore it's old value. For this purpose the most effective way can either be an information poster or a calender.
The indoor use of information posters or calenders will not only be a fresh start for Hoest again but it also be benefitical for the company's recoganization.
Conclusion:
The name of this product is already established. With creative branding technique it can retain it's place back in it's market and with a better image in it's target audience. There is a need to do some work on the recoganization of the company name plus the product image.

You May Also Find These Documents Helpful

  • Better Essays

    Candy

    • 1685 Words
    • 7 Pages

    Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added. Candies come in numerous colors and varieties and have a long history in popular culture. The Middle English word candy began to be used in the late 13th century, coming into English from the Old French çucre candi, derived in turn from Persian Qand and Qandi, "cane sugar", probably derived from Sanskrit word khanda "piece ", perhaps from Dravidian…

    • 1685 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Candy

    • 1206 Words
    • 5 Pages

    Of Mice & Men Section B Steinbeck presents Candy as a vulnerable character in this passage. He does this by referencing him as an “old man” before giving his name, so that the reader instantly knows his physical state and that he is weak person. He is also shown to be desperate throughout the passage when he tries to make friends with George and Lennie as soon as he meets them. He gossips about other people on the ranch and makes sure George “won’t tell Curley nothing” he said, as he finds this…

    • 1206 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    candy

    • 266 Words
    • 2 Pages

    Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added. Candies come in numerous colors and varieties and have a long history in popular culture. The Middle English word candy began to be used in the late 13th century, coming into English from the Old French çucre candi, derived in turn from Persian Qand (=قند) and Qandi (=قندی), "cane sugar", probably derived from Sanskrit word khanda (खण्ड) "piece (of…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    History of Candy

    • 533 Words
    • 3 Pages

    appear in the American colonies where maple-syrup candy was popular in the North and benne-seed [sesame seed] confections were just as tempting in the South. In New Amersterdam one could enjoy "marchpane," or "marzipan," which is very old decorative candy made from almonds ground into a sweet paste. While the British called such confections, "sweetmeats," Americans came to call "candy," from the Arabic qandi, "made of sugar," although one finds "candy" in English as early as the fifteenth century..…

    • 533 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Product and Candies

    • 826 Words
    • 4 Pages

    80 small candies, coins, or other objects • one blank sheet of paper • one notebook Introduction: For this lab, we will be using small items, such as candies, to represent chemical compounds undergoing a reaction. Draw a line down the middle of a sheet of paper and label the left side of the paper “R” for reactants and the right side “P” for products. R P To represent molecules that are reactants, you will place candies on the reactant side of the paper; products will be candies on the product…

    • 826 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Candy Corner

    • 281 Words
    • 2 Pages

    Candy Corner Philippines' Summary Candy Corner is the first retail outlet in the Philippines to combine traditional packaged and novelty confectionery with the concept of customers' choosing and combining their own selection of sweets. The first Candy Corner store in Glorietta 2 was opened in October 1996. The business grew most during the economic turmoil of 1997 and 1998 with growths of over 300% both in volume and sales. Now, with over 11 years’ experience in the confectionery retail…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Canine Candy

    • 731 Words
    • 3 Pages

    good about it. The idea of Canine candy is unique and different from other sellers in the market. The product being used for market day is dog food and not a lot of sellers would be offering a product like this. An advantage that can be seen through this is people with dogs and who loves animals may prefer buying Canine Candy. It is handmade product and is free from all the chemicals which may affect the dogs in a negative way, focusing on quality. As Canine Candy is relatively small at this stage…

    • 731 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Candy Company

    • 303 Words
    • 2 Pages

    A. What is Doyles Candy Company’s break-even point in boxes of candy for the current year?
 Fixed Costs
 Selling $384,000
 Administrative $672,000
 Total $1,056,000

 BEP (boxes) = Fixed Costs / Unit Contribution
 = $1,056,000 / ($9.60 - $5.76)
 = $1,056,000 / $3.84
 = 275,000 boxes

B. What selling price per box must Doyle’s Candy Company change to cover the 15 percent increase…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    candy corner

    • 266 Words
    • 2 Pages

    HISTORY The first Candy Corner was opened in 1996 in Makati by Ricardo and Rosemarie Andres. With its success the second branch was opened in SM Megamall a year later. By 1999, Candy Corner already had 12 outlets. After one year the coupler got into franchising. Today, they have more than 50 outlets, almost half of which are franchise. Candy Corner is the first retail outlet in the Philippines to combine traditional packaged and novelty confectionery with the concept of customers’ choosing…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Candy Shop

    • 267 Words
    • 2 Pages

    Candy Shop Business Plan It would seem that if you're starting a confectionary that writing a candy shop business plan should be all sugar, sweet, and fun as well. If you're here, you've figured out that's not exactly the case. That's because writing a candy shop business plan can be as difficult as developing a coherent and effective strategy and plan for any other new start-up or existing operation. As you've probably figured out by now, it's going to take more than a passion for chocolate to…

    • 267 Words
    • 2 Pages
    Satisfactory Essays