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Hippy Fashion trends
HIPPY FASHION TRENDS
BACKGROUND
Hippie movement started as a dissenting group, along with the New Left and the American Civil Rights Movement, encompassing the sixty’s ‘counterculture’ of rejecting the ‘Establishment’, criticizing middle class values, opposing nuclear weapons and the Vietnam War, among other things. A social revolution erupted in North and South America, Western Europe, Japan, Australia and New Zealand during the 1960s and early 1970s in the form of this counterculture, opposed to ‘Mainstream’ culture - in general opposing mass culture, middle-class culture and values and rejecting of older values and Hippie culture took its birth from this ideology.
Hippies perceived the dominant mainstream culture as corrupt, monolithic entity that exercised undue power over their lives, calling this culture "The Establishment" and "Big Brother". Timothy Miller, a contemporary scholar noted the hippy movement as “seekers of meaning and value" and hence described it as a new religious movement.
Media's attention on this counterculture was activated in 1967, when Scott McKenzie rendered the song "San Francisco (Be Sure to Wear Flowers in Your Hair)" and brought with it as many as 100,000 young people from all over the world to celebrate San Francisco's "Summer of Love." While the song had originally been written to promote the June 1967 Pop Festival, it very quickly transcended its original purpose - San Francisco's flower children became synonymous with "hippies" and the culture of adopting new styles of dress, experimenting with psychedelic drugs, living in communes and developing a vibrant music scene came to be popularly known as Hippie culture, which represented an evolution of a youth subculture that emphasized change, experimentation and dissention.
THE WORLD OF HIPPY CULTURE
The hippie movement started as championing the cause of sexual liberation, adopting vegetarianism, promoting the use of psychedelic drugs which they believed expanded one's

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