Hannah's Ice Creeam
Planning Unit – Problem Solving and Case Study Analysis
Hannah’s Ice Cream
Background Information
Ike Telloni always wanted to start his own business; he completed a Commerce program at the University of Ottawa and later moved on to work for the Waterloo Ice Cream Company. Ike worked at the company as a sales representative and then a regional marketing director but after working there for ten years he wanted to find a job where he could be close to family. So he bought a business that was for sale in Elgin Beach’s main street called Hannah’s Ice Cream. This forty year business was an icon in the town, everyone loved it and reason for that was because of how Hannah (the owner) treated her employees, she made sure they were happy at work and listened to what they had to say. However once the business had landed in the hands of Ike things started to go downhill, revenues and profits were down and the employee turnover was very high. This was because the employees did not work well under Ike’s management method; they found him to be very unfriendly and hard to work for. Being overwhelmed with all the work Ike promoted Nafeeza Shafie, an employee of five years to assistant manager. Hearing about the competition Ike was facing with the new ice cream shop opening up he approached Nafeeza and asked her to create a marketing plan to win over the town on Canada Day. Nafeeza worked hard and did as she was told and created a whole campaign to get the attention of the community, she had asked Ike to submit the advertisement to the newspaper but he forgot and as a result Hannah’s Ice Cream had nothing to do for the Canada Day celebration letting down the community.
Step 1 – Identify and Define the Problem
The problem in this situation was Ike’s management style, he did not know how to treat his employees and motivate them. This was evident when he yelled at his workers because he thought that was the only way they would learn, and loudly criticized their
Hannah’s Ice Cream
Background Information
Ike Telloni always wanted to start his own business; he completed a Commerce program at the University of Ottawa and later moved on to work for the Waterloo Ice Cream Company. Ike worked at the company as a sales representative and then a regional marketing director but after working there for ten years he wanted to find a job where he could be close to family. So he bought a business that was for sale in Elgin Beach’s main street called Hannah’s Ice Cream. This forty year business was an icon in the town, everyone loved it and reason for that was because of how Hannah (the owner) treated her employees, she made sure they were happy at work and listened to what they had to say. However once the business had landed in the hands of Ike things started to go downhill, revenues and profits were down and the employee turnover was very high. This was because the employees did not work well under Ike’s management method; they found him to be very unfriendly and hard to work for. Being overwhelmed with all the work Ike promoted Nafeeza Shafie, an employee of five years to assistant manager. Hearing about the competition Ike was facing with the new ice cream shop opening up he approached Nafeeza and asked her to create a marketing plan to win over the town on Canada Day. Nafeeza worked hard and did as she was told and created a whole campaign to get the attention of the community, she had asked Ike to submit the advertisement to the newspaper but he forgot and as a result Hannah’s Ice Cream had nothing to do for the Canada Day celebration letting down the community.
Step 1 – Identify and Define the Problem
The problem in this situation was Ike’s management style, he did not know how to treat his employees and motivate them. This was evident when he yelled at his workers because he thought that was the only way they would learn, and loudly criticized their