H&M SWOT Analysis
H&M Analysis
Summary
H&M is a Swedish company founded in 1947. It is a family owned company controlled by Stefan Persson and family. H&M act in the fashion industry and are one of the really big global players with 2078 stores in more than 30 countries. In 2009 they launched H&M Home which sells interior textiles through internet. Recently H&M have launched several new store concepts. Other than the H&M stores there are now also Weekday, Monki, COS and Cheap Monday stores. H&M’s new concept stores and their success will probably play a greater role in the future if H&M wish to continue their fantastic growth figures. There are also uncertainties of H&M’s future since they are in the middle of a shift of expansion focus from the European and North American markets to China, Japan and Russia. H&M’s first years on these new markets seem to have been good and these markets will grow ever more important in the future. Another very important aspect for H&M is the future direction the global economy will take. Since H&M is based in Sweden but they do a lot of their trading in foreign currency the exchange rates has a very big impact on the profit. The economic development in China and other markets where H&M has a lot of their fabrication will also have an impact on the future profit margins. All in all H&M have been and still are a great achieving company but the future poses great new challenges that H&M has to conquer in order to live up to their great history. H&M’s environment and business
Business areas
H&M's business concept is: to offer fashion and quality at the best price. H&M offers a wide range for women, men, teens and children. H&M also sell cosmetics and home textiles. H&M has since their launch in 1947 stayed very true to their core concept. They have competed through maintaining a cost leadership strategy. Since 2004 they have started to branch out and create new concepts in order to expand further in markets where they are very well expanded and to
Summary
H&M is a Swedish company founded in 1947. It is a family owned company controlled by Stefan Persson and family. H&M act in the fashion industry and are one of the really big global players with 2078 stores in more than 30 countries. In 2009 they launched H&M Home which sells interior textiles through internet. Recently H&M have launched several new store concepts. Other than the H&M stores there are now also Weekday, Monki, COS and Cheap Monday stores. H&M’s new concept stores and their success will probably play a greater role in the future if H&M wish to continue their fantastic growth figures. There are also uncertainties of H&M’s future since they are in the middle of a shift of expansion focus from the European and North American markets to China, Japan and Russia. H&M’s first years on these new markets seem to have been good and these markets will grow ever more important in the future. Another very important aspect for H&M is the future direction the global economy will take. Since H&M is based in Sweden but they do a lot of their trading in foreign currency the exchange rates has a very big impact on the profit. The economic development in China and other markets where H&M has a lot of their fabrication will also have an impact on the future profit margins. All in all H&M have been and still are a great achieving company but the future poses great new challenges that H&M has to conquer in order to live up to their great history. H&M’s environment and business
Business areas
H&M's business concept is: to offer fashion and quality at the best price. H&M offers a wide range for women, men, teens and children. H&M also sell cosmetics and home textiles. H&M has since their launch in 1947 stayed very true to their core concept. They have competed through maintaining a cost leadership strategy. Since 2004 they have started to branch out and create new concepts in order to expand further in markets where they are very well expanded and to