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H&M In Australia Analysis Report

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H&M In Australia Analysis Report
H&M In Australia Analysis Report

Course Leader: Cai Huan
BU1401- Business Environment
Class: IB 3
Date: 14th June 2013
Group members:
Joe
Johnny
Jacky
Jesse
Scott

Executive summary

This report main analysis feasibility of H&M enter Australia. The first section review the H&M company and products by their design style.

The second section review the information analysis of Australia from dress style, the population structure. The include native culture, government policy and the government system.

The final section review the base installation and carriage model. H&M company used the sea transportation send their products to Australia’s distribution center. This is direct sales.

Contents
1. INTEODUCTION.。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。1

2. AUSTRALIA — CULTURE。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。1 2.1dress style。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。1 2.2 the population structure。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。1

3. AUSTRALIA — NATIONAL CONDITIONS.。。。。。。。。。。。。。。。。。。。2 3.1 Reason for Investment.。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。2 3.2 Immigration Policy。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。2 3.3 Australia Law。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。3

4.GOVERNMENT SYSTEM.。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。4 4.1 Why businesses choose Sydney and New South Wales?。。。。。。。4 4.2 Strength, stability and open government。。。。。。。。。。。。。。。。。。。4 4.3 Time zone advantage。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。4 4.4 Favorable tax system。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。4 4.5 Competitive business costs。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。5 4.6 World class infrastructure and communications。。。。。。。。。。。。5

5.THE BASE INSTALLATION AND CARRIAGE MODEL。。。。。。。。。6
5.1 Sea transportation.。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。6

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