H.J. Heinz Case
H.J. HEINZ INC: INDUSTRY ANALYSIS
H.J. Heinz Inc: Industry Analysis
Kasey Feigenbaum, Justin White, Elliott Matticks
Furman University
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H.J. HEINZ INC: INDUSTRY ANALYSIS
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Introduction and Global Operations Overview
The Heinz Company is a global leader in the food industry. In the United States, the iconic bottle of Heinz ketchup is a familiar household staple. However, consumers may not be aware that ketchup is only one of dozens of Heinz products on the market, and the majority of the company’s revenue comes from markets outside the United States in Europe and Asia. With its headquarters in Pittsburgh, Pennsylvania, Heinz has offices located on six of the seven continents. Heinz focuses on marketing their products with an emphasis on health, wellness, and sustainability. Along with manufacturing high quality food products adapted to unique consumer traits in various regions of the world, Heinz also contributes generously to charitable efforts in parts of the world that need help most. Recently, Heinz received an award for ranking number one in customer satisfaction for the eleventh year in a row by the American Customer
Satisfaction Index (Heinz, n.d.). “The Company,” as it calls itself, has high standards for the food it manufactures and for its corporate operations resulting in a role-model of a company raising the bar in global business operations.
History and Global Footprint
Heinz founder Henry John (H.J) Heinz created a foundation for company success by instilling values of team building, collaboration, innovation, vision, results-based operations, and integrity in his employees. By following his mission statement, “To do a common thing uncommonly well brings success,” Heinz has been successful at introducing new products to the market for over 140 years (Heinz, n.d.). The H.J. Heinz Company was founded in 1869 in
Sharpsburg, Pennsylvania. It was incorporated on July 17, 1900, and grew to become a business
partnership
H.J. Heinz Inc: Industry Analysis
Kasey Feigenbaum, Justin White, Elliott Matticks
Furman University
1
H.J. HEINZ INC: INDUSTRY ANALYSIS
2
Introduction and Global Operations Overview
The Heinz Company is a global leader in the food industry. In the United States, the iconic bottle of Heinz ketchup is a familiar household staple. However, consumers may not be aware that ketchup is only one of dozens of Heinz products on the market, and the majority of the company’s revenue comes from markets outside the United States in Europe and Asia. With its headquarters in Pittsburgh, Pennsylvania, Heinz has offices located on six of the seven continents. Heinz focuses on marketing their products with an emphasis on health, wellness, and sustainability. Along with manufacturing high quality food products adapted to unique consumer traits in various regions of the world, Heinz also contributes generously to charitable efforts in parts of the world that need help most. Recently, Heinz received an award for ranking number one in customer satisfaction for the eleventh year in a row by the American Customer
Satisfaction Index (Heinz, n.d.). “The Company,” as it calls itself, has high standards for the food it manufactures and for its corporate operations resulting in a role-model of a company raising the bar in global business operations.
History and Global Footprint
Heinz founder Henry John (H.J) Heinz created a foundation for company success by instilling values of team building, collaboration, innovation, vision, results-based operations, and integrity in his employees. By following his mission statement, “To do a common thing uncommonly well brings success,” Heinz has been successful at introducing new products to the market for over 140 years (Heinz, n.d.). The H.J. Heinz Company was founded in 1869 in
Sharpsburg, Pennsylvania. It was incorporated on July 17, 1900, and grew to become a business
partnership
References: Boyle, M. (2010, May 27). Heinz will almost triple investment in China to expand into baby formula Cordiero, A., & Stynes, T. (2010, September 1). Heinz profit rises 13% on emerging-market strength H.J. Heinz Company to Participate in the 2010 Credit Suisse Holiday Conference. (2010, November 30) The Wall Street Journal Market Watch Heinz Reports EPS of $0.78, Reaffirms Full-Year Fiscal 2011 Outlook for Sales, Operating Income and EPS, Raises Operating Free Cash Flow Target 15% to $1.15 Billion.(2010, http://www.businessdictionary.com/definition/emerging-markets.html On the Call: Heinz CEO Discusses China - BusinessWeek.(2010, November 22) Rawsthorn, A. (2009, April 12). An icon, despite itself. The New York Times. Retrieved from: http://www.nytimes.com/2009/04/13/fashion/13ihtdesign13.html?ref=h_j_heinz_company Story, L. (2007, August 26). The high price of creating free ads. The New York Times. Retrieved from: http://www.nytimes.com/2007/05/26/business/26content.ready.html The World Factbook, Retrieved from https://www.cia.gov/library/publications/the-worldfactbook/geos/in.html The World 's Favorite Ketchup: 2010 HJ Heinz Company Annual Report and 10-K.(2010) Vega, Tanzinia.(2010, November 28). Marketers Discover Trucks Can Deliver More Than Food. Watties. (1993). International Directory of Company Histories, 7, Retrieved from http://www.fundinguniverse.com