Gul Ahmed

Marketing Management
Term Project Report

Submitted to: Mr. Javaid Ahmed

By:
M. Moiz Bin Sajjad - 3801
Sehrish Khan Rafat - 4666
Arooba Qamar - 4592
Imtiaz Ahmed Shaheedi - 2985
Yasir Awan - 4620
Muffadal Moiz - 3527

Letter of Authorization

Dear Reader,

As students of Institute of Business Management, we have been authorized by Mr. Javaid Ahmed to make this marketing management report on “GUL AHMED TEXTILE MILLS LIMITED”.

This has been a great learning experience for us. This report was given by our teacher as a way to help us understand the marketing practices in the real business environment.

Sincerely,

M. Moiz Bin Sajjad
Imtiaz Ahmed Shaheedi
Arooba Qamar
Sehrish Khan Rafat
Yasir Awan
Muffadal Moiz

Letter of Acknowledgement

Dear Reader,

This report on Marketing Management is about the marketing practices of the real business organizations as was assigned to us by our teacher Mr. Javaid Ahmed. Working on this report has given us exposure to the industry, which will really help us in our work experience. Mr. Shahab, Marketing Manager, has helped us in giving us all the relevant and required information that we needed about GATML.

We are grateful to Mr. Javaid Ahmed for his unprecedented support in guiding us throughout the report and also our institute for its support and patronage.

This comprehensive study is really a learned experience for us.

Regards,

M.Moiz Bin Sajjad
Imtiaz Ahmed Shaheedi
Arooba Qamar
Sehrish Khan Rafat
Yasir Awan
Muffadal Moiz

Table of Contents

Company Introduction 5 Module 1: Value Delivery Chain 8 Module 2: Consumer Behavior Model 17 Module 3: Competitive Strategies 26 Module 4: Value Definition 33 Module 5: Value Creation 38 Module 6: Value Communication 44