Going for the Look, but Risking Discrimination Essay Example

“Going for the Look, But Risking Discrimination” by Steven Greenhouse from the New York Times. I decided, I disagree with Cohen's argument, because it is hurtful and unfair to intelligence, experience and personality. Abercrombie is setting a bad example for America and what people should look like. I think Abercrombie has messed up values. You cannot hire someone based only on there looks ,everyone has a chance of getting any job regardless of how they look nor their race. In fact that stores like Abercrombie And Fitch to L'oreal Cosmetics, Mac Cosmetics and Hollister Co all use the same marketing strategies, is very wrong because it's like they have gone back in time to when African American's couldn't drink out of the same drinking fountains or even attend the same schools as Anglos.

One day my friend and I went to an Abercrombie and Fitch in Lancaster where I used to live. My friend hates shopping and was waiting for me patiently. When we got up to the beginning of the line the man ringing us up started what I thought was friendly conversation with Jimmy , my friend. “Hey, where do you go to school?” The worker asked him. “UCLA,” Jim said. “Oh wow that's great.” Said the worker. “I go to Uc Davis.” “Tight.” Jimmy said. “Hey, are you looking for a job? Because right now were hiring.” Jim just kind of laughed, for working at Abercrombie and Fitch was probably his worst nightmare because once during senior year of high school he worked at Hollister Co. This aggressive approach Abercrombie and Fitch had made Jimmy very uncomfortable. He pretty much ran out of the store and I followed him laughing, for I knew this was policy for Abercrombie and Fitch and other stores just them.When I read the Quote, “ If someone came in with a pretty face, we were told to approach them and ask them if they wanted a job,” Mr. Serrano said. “They thought if we had the best-looking college kids working in our store, everyone would want to shop there.