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Use the Case Study presented here to answer the questions below. Your responses should demonstrate your understanding of the course content and your analysis and critical thinking; you are not expected to just re-iterate what is in the textbook and the course modules, but to integrate the information and relate it to the Case Study. Answers will be in the form of a list or short answers, as indicated in the questions. Proper APA style must be used for any citations and references that you use. Your Exam will be graded on the accuracy of your responses and whether you have appropriately tied your response to the Case Study. Responses that do not mention the Case Study will receive very few points, if any. Each question is worth 10 points.
You have been working for some time at UMUC Pizza, a pizza restaurant located near the UMUC campus. The owner, Bill, is very interested in expanding his successful business. He has just bought Priority Pizza, a pizza shop in a good location across town, and has hired a store manager. He has decided to name the new business (at both locations) UMUC Pizza. Bill’s research shows that there are many other local stores that sell pizza: outlets for major pizza chains in malls and other locations, small outlets and specialty shops, and larger restaurants. While Bill has been keeping all his records of orders, sales and inventory on paper, the records at Priority Pizza are located on