fast food industry
Diploma in Hospitality Management / Diploma in Tourism Management
Unit 4 – Tourism and Hospitality Sales and Marketing
Activity 1
Date: _____________________
Name: ___________________________________________
Student no.: ____________________
Choose a restaurants or hotels. Based on the information provided in each of company’s website:
A. Describe how the company tries to satisfy customer’s wants and needs.
B. How does the company create value for the customer?
C. Do they segment the market by offering pages for a specific market segment? For example, a hotel may provide information for customers who are concerned about nutrition or families
D. Would you purchase from the company? Why?
UNIT 4 – Tourism and Hospitality Sales and Marketing
CHAPTER REVIEW – Chapter 1
I. Introduction : Marketing in the Hospitality Industry
A. Customer Orientation – The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing
II. What is Hospitality Marketing? Marketing is the art and science of finding, retaining, and growing profitable customers
III. Importance of Marketing
A. The entrances of corporate giants into the hospitality market and the marketing skills these companies have brought to the industry have increased the importance of marketing within the industry.
B. Analysts predict that the hotel industry will consolidate in much the same way as the airline industry has, with five or six major chains dominating the market. Such consolidation will create a market that is highly competitive. The firms that survive this consolidation will be the ones that understand their customers.
C. In response to growing competitive pressures, hotel chains are relying on the expertise of the marketing director.
IV. Travel Industry Marketing
A. Successful hospitality marketing is highly dependent on the entire
Unit 4 – Tourism and Hospitality Sales and Marketing
Activity 1
Date: _____________________
Name: ___________________________________________
Student no.: ____________________
Choose a restaurants or hotels. Based on the information provided in each of company’s website:
A. Describe how the company tries to satisfy customer’s wants and needs.
B. How does the company create value for the customer?
C. Do they segment the market by offering pages for a specific market segment? For example, a hotel may provide information for customers who are concerned about nutrition or families
D. Would you purchase from the company? Why?
UNIT 4 – Tourism and Hospitality Sales and Marketing
CHAPTER REVIEW – Chapter 1
I. Introduction : Marketing in the Hospitality Industry
A. Customer Orientation – The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing
II. What is Hospitality Marketing? Marketing is the art and science of finding, retaining, and growing profitable customers
III. Importance of Marketing
A. The entrances of corporate giants into the hospitality market and the marketing skills these companies have brought to the industry have increased the importance of marketing within the industry.
B. Analysts predict that the hotel industry will consolidate in much the same way as the airline industry has, with five or six major chains dominating the market. Such consolidation will create a market that is highly competitive. The firms that survive this consolidation will be the ones that understand their customers.
C. In response to growing competitive pressures, hotel chains are relying on the expertise of the marketing director.
IV. Travel Industry Marketing
A. Successful hospitality marketing is highly dependent on the entire