Preview

Essay Example on Attitude

Better Essays
Open Document
Open Document
1503 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Essay Example on Attitude
A COMPREHENSIVE STUDY ON ATTITUDES

Attitudes are evaluative statements, either favorable or unfavorable about objects, people, or events. They reflect how we feel about something.
Definition of Attitude:
An attitude can be defines as “A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation”. Attitude influences an individual's choice of action and responses to challenges, incentives and rewards.
Formation of Attitudes:
Attitudes may be learned from the experiences we have. These include mostly mundane events such as being praised by our parents for expounding “liberal” attitudes, but also major life and world events.
The basic processes through which we learn attitudes remain the same throughout life, though as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change.
The processes through which our experiences create attitudes are all related to “learning” which is a basic human process.
A final source of attitudes is the culture in which a child grows up. Culturally prevalent prejudices are generally reflected in prejudiced.

Components of Attitudes:
Researchers have assumed that there are three components of attitudes: Cognition, affect and behavior.
The Cognitive component is a description or belief in the way things are. It sets the stage for the more critical part of an attitude its affective component. Affect is the emotional or feeling segment of an attitude. Finally affect can lead to behavioral outcomes. The behavioral component of attitude describes an intention to behave in a certain way towards someone or something.
Viewing attitudes as having three components is helpful in understanding their complexity and the potential relationship between attitudes and behavior.

EXAMPLE ILLUSTRATING THE COMPONENTS AND RELATION OF ATTITUDES:

Cognitive=Evaluation
My supervisor gave a promotion to a coworker who

You May Also Find These Documents Helpful

  • Powerful Essays

    Attitudes are the positive or negative evaluation we make of something. As we grow, learn and experience things as individuals we form attitudes. These attitudes can be about…

    • 2856 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Comm 4331

    • 972 Words
    • 4 Pages

    7. Attitude: tendencies or predispositions, represent favorable or unfavorable evaluation of things, stronger attitudes tend to be better predictor and less likely to change - attitudes change more often than attitudes and beliefs. How you feel about something; they help to predict, explain, and modify behavior.…

    • 972 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    An Attitude is something that shows ones degree of disliking or liking an item generally through body movement or tone and the way you go about doing something.…

    • 1138 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    L2TC UNIT 202 P Dev

    • 967 Words
    • 3 Pages

    - Everyone has attitudes and beliefs that they value. Many of these are instilled in us from a very young age. The way we are raised and the behaviours we are shown whilst growing up and developing will have a strong influence on the attitudes and opinions we are likely to form. Some attitudes and beliefs will also come from their own experiences. Attitudes and opinions can be very personal just as a person’s beliefs are. Many…

    • 967 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    assessment 3 NEBOSH

    • 1069 Words
    • 5 Pages

    Attitude is the way or tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual's choice of action, and responses to challenges, incentives, and rewards. An example is how a politician courts votes.…

    • 1069 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    An attitude can be defined as a “predisposition to act in a certain way towards some aspect of one’s environment, including other people” Mednick et al, (1975). Many theories have been put forward to predict attitude change, Argyle (1994). However, attitudes are extremely difficult to define and can’t be directly seen or measured, so behaviour is inferred from what people say or do. An attitude is the subjective evaluation of objects, people, events, ideas, activities and feelings. This evaluation is normally of a positive or negative nature and is based normally on experiences which you have conflicting feelings towards. Attitudes have a past, present and future, to which behaviour develops in a sequence. Many believe there are three components…

    • 3084 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    According to Fazio and Olson, an attitude is an “organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols” (Vaughan & Hogg, 2014, p597). Fazio and Olson’s definition of attitudes relate to the ABC attitude…

    • 1549 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Elaboration Likelihood Model

    • 2902 Words
    • 12 Pages

    1. Identify and explain the two mental routes to attitude change. Are these routes mutually exclusive? What separates the twin poles on the cognitive continuum?…

    • 2902 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    “An attitude is a mental and neutral state of readiness through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related” ( Rollinson, 2005).An attitude reflects the attitude holder’s experiences, feelings and evaluations of those aspects of their life.…

    • 469 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Some roles that attitudes play in our lives according to Fazios & Roskos-Ewaldson are agreeing or disagreeing with a political part or a friends opinion of a movie.…

    • 1804 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Attitudes

    • 534 Words
    • 2 Pages

    Attitudes and behaviors are formed due to the organized society that we are born in to. Behaviors, attitudes and beliefs can be passed on from generation to generation. It doesn’t matter what country you are born in to, there are already a set of established rules, culture, beliefs, standards and expectations that are present that we are supposed to abide to. We all play roles, whether it is socially or in a group environment, your role is dependent upon the behavior that you exhibit. The three main components of attitudes are the belief component, emotional component and action component. We will discuss all of these topics further in the text, because attitudes and behaviors are a huge part of who we are.…

    • 534 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Health Promotion

    • 1346 Words
    • 6 Pages

    Attitude–a relatively constant feeling, predisposition, or a set of beliefs that is directed toward an object, a person, or a situation.…

    • 1346 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Attitude: defines what a person likes or dislikes. When you choose a topic, it is important to find out your audience's attitudes toward the subject. If you are doing a speech on rap, does your audience like rap.…

    • 577 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Attitudes represent the cluster of beliefs, assessed feelings, and behavioral intentions toward a person, object or event (called an attitude object). Attitudes are judgments, whereas emotions are experiences.…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Consumer Attitudes

    • 3562 Words
    • 15 Pages

    Since attitudes are formed over a period of time, experiences shared by other individuals, beliefs and upbringing, all influence a consumer. As a result, attitudes can be long lasting and relatively hard, although not impossible to change. In some other cases, due to…

    • 3562 Words
    • 15 Pages
    Good Essays