Essay Example About Mcdonalds Marketing
Executive Summary
The purpose of this project to know that how Operation Management Strategies & Total Quality Management Strategies are made, implemented and how they impacts on the organization. For this purpose we selected McDonalds to obtain necessary data and its analysis.
With the completion of this project we have learned that how Operations Management Strategies & TQM Strategies are implementing and its impacts on the organization.
Operations Management Strategies plays very important role in achieving an organizational goals. By using these strategies an organization controls and maintains all its operations. So these should make after a comprehensive marketing analysis, according to capabilities and resources of an organization.
Total Quality Management enables an organization to have improved products, high and competitive product environment and customer satisfaction
Operations Management Strategies in McDonalds are being made by top management. These strategies are implements in all branches under instructions of top management, which are distributed to all branches in written form. So there are operations mangers in all branches that control all operational activities. These strategies impacts positively and helps to achieve the goals.
Introduction to Project
The purpose of this project is to know how the Operation Management Strategies and Quality Management Strategies occur in Fast-food sector, especially in McDonalds, and how these strategies are implemented.
The basic Operations Management Strategies are:-
1. Design of goods and services 2. Managing quality 3. Process strategy 4. Location strategy 5. Layout 6. Human resource 7. Supply chain management 8. Inventory management 9. Scheduling 10. Maintenance
Some features of quality management strategies are:
1. Product Quality 2. Training 3. Continuous Improvement 4. Customer Satisfaction
So we will analyze how these
The purpose of this project to know that how Operation Management Strategies & Total Quality Management Strategies are made, implemented and how they impacts on the organization. For this purpose we selected McDonalds to obtain necessary data and its analysis.
With the completion of this project we have learned that how Operations Management Strategies & TQM Strategies are implementing and its impacts on the organization.
Operations Management Strategies plays very important role in achieving an organizational goals. By using these strategies an organization controls and maintains all its operations. So these should make after a comprehensive marketing analysis, according to capabilities and resources of an organization.
Total Quality Management enables an organization to have improved products, high and competitive product environment and customer satisfaction
Operations Management Strategies in McDonalds are being made by top management. These strategies are implements in all branches under instructions of top management, which are distributed to all branches in written form. So there are operations mangers in all branches that control all operational activities. These strategies impacts positively and helps to achieve the goals.
Introduction to Project
The purpose of this project is to know how the Operation Management Strategies and Quality Management Strategies occur in Fast-food sector, especially in McDonalds, and how these strategies are implemented.
The basic Operations Management Strategies are:-
1. Design of goods and services 2. Managing quality 3. Process strategy 4. Location strategy 5. Layout 6. Human resource 7. Supply chain management 8. Inventory management 9. Scheduling 10. Maintenance
Some features of quality management strategies are:
1. Product Quality 2. Training 3. Continuous Improvement 4. Customer Satisfaction
So we will analyze how these