Entrepreneur Profile Assignment: Kathryn Parsons - Decoded
After meeting creative adman Steve Henry, who became her co-founder, she realised she wasn't alone. She also founded the company with Richard Peters and Ali Blackwell. Parsons stands out in the tech world as she is a young woman and the other founders are all men, she definitely wants to change how women are thought of, plus many women wouldn’t even want to do her sort of job. The company was self-funded by her and the three co-founders and the biggest challenge for them was having the confidence to spend their time and money on a business that was untested, the risk paid off as it exceeded all of their expectations. Kathryn already had one successful business under her belt before she set up...
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