How effective is this feature article as a protest text?
The feature article “Sexed up tween advertising shows fashion needs to grow up”, by Emma Rush and Caroline Norma, is an extremely effective protest text against the sexual exploitation of young girls in the fashion industry. Its textual form allows it to strategically target influential audiences and the article itself is written so that the composer’s disapproval of sexed-up, young models is clearly seen. As a protest text, it also manages to maintain its reader’s interest and motivation for action throughout viewing which heightens its effectiveness. The article as a protest text effectively reaches influential readers through its form of a mainstream newspaper article. As part of a major newspaper, the article targets authority figures and parents who are able to relate and respond to the protest. Norma and Rush’s disapproval of young girls being sexually exploited in major fashion industries is effectively embedded throughout the article, using various literary techniques. Their use of a pun in the title, “grow up” accuses the fashion industries of being juvenile, relating the words to both the young girl models being too mature and the immaturity of the fashion industry itself. The subheading continues the accusations in a more serious manner, nicknaming the trend "corporate paedophilia" - the use of emotive words like paedophilia creates a sense of both shock and disgust in the reader. The article then uses more subtle ways to continues its protest, demeaning the acts of fashion brands like Witchery through the use of sarcasm, "because, of course, girls from the age of eight need to understand that male romantic approval...is what really matters in life". The article as a protest text is also successful as it manages to maintain the reader’s interest throughout. Viewers are encouraged to continue reading through lines like “made us gasp”, which inspire curiosity and added shock value is seen...
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