E-Trade Financial Corporation Case Study
RIGA TECHNICAL UNIVERSITY
STRATEGIC MANAGEMENT COURSE
E-TRADE FINANCIAL CORPARATION CASE STUDY
by
Asli Seven
Nazir Emre Adir
Shamla Tsargand
Lecturer: Andrejs Chirjevskis
Autumn 2011
Question 1.Revise E-Trade Vision and Mission Statement.Develop a SWOT anaylses.
When we have a look at E-Trade’s vision statement, we see that they emphasize on self-directed investors and the world market. For the company being reachable from even sitting at home is important. They say “It’s about bringing it home.”Accessebility in anywhere in the world is the main point about the avaliabilty. But there are some missing points in the vision statement. From our point of view the vision statement could be revised as below:
“To empower self-directed investors to make the information avaliable all over the world by using an integrated technology in order to let them control their financial future anytime and be able to reach to world’s major investments markets.”
When we look the E-Trade’s mission statement, we see that they emphasize on the usage of technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trade’s rich suit of products and services can be customized to reflect a customer’s unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.If we would like to revişe E-Trade’s mission statement:
“To establish long-term shareholder value through superior performance driven by the delivery of a diversified range of innovative , customized service to reflect customer’S unique needs and interests and supported by a strong culture based on achieving highest level of teamwork, efficency and integretiy.”
Here is the SWOT analysis of E-Trade Company:
SWOT ANALYSIS OF E-TRADE
|STRENGHTS
STRATEGIC MANAGEMENT COURSE
E-TRADE FINANCIAL CORPARATION CASE STUDY
by
Asli Seven
Nazir Emre Adir
Shamla Tsargand
Lecturer: Andrejs Chirjevskis
Autumn 2011
Question 1.Revise E-Trade Vision and Mission Statement.Develop a SWOT anaylses.
When we have a look at E-Trade’s vision statement, we see that they emphasize on self-directed investors and the world market. For the company being reachable from even sitting at home is important. They say “It’s about bringing it home.”Accessebility in anywhere in the world is the main point about the avaliabilty. But there are some missing points in the vision statement. From our point of view the vision statement could be revised as below:
“To empower self-directed investors to make the information avaliable all over the world by using an integrated technology in order to let them control their financial future anytime and be able to reach to world’s major investments markets.”
When we look the E-Trade’s mission statement, we see that they emphasize on the usage of technology to set the standard for innovation, service, and value for investors seeking more control over their investments. E-Trade’s rich suit of products and services can be customized to reflect a customer’s unique needs and interests, including portfolio tracking, free real-time quotes, market news, and research available 24 hours a day, seven days a week. Customers can access their E-Trade accounts virtually any time anywhere around the world.If we would like to revişe E-Trade’s mission statement:
“To establish long-term shareholder value through superior performance driven by the delivery of a diversified range of innovative , customized service to reflect customer’S unique needs and interests and supported by a strong culture based on achieving highest level of teamwork, efficency and integretiy.”
Here is the SWOT analysis of E-Trade Company:
SWOT ANALYSIS OF E-TRADE
|STRENGHTS