Many retailers have expanded their retail market to an online market. Using the internet to sell their goods is known as e commerce. “Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance” (Network Solutions, n.d.). E commerce has expanded rapidly in recent years due to its convenience for the consumer and the increase in businesses that use electronic retailing (e-tailing). Businesses use different marketing methods in order to reach their customers and attract new ones. Direct Marketing
Direct marketing is when businesses sell a product or service directly to the consumer (B2C). With direct marketing, businesses have several options in marketing to their consumers. Businesses can use direct mail, television ads, and internet marketing just to name a few. There has been a rise in direct marketing in recent years. The use of direct marketing can be more costs effective for a business without having the additional cost of the overhead of a traditional store. Amazon.com took book stores to the next level when they began their website selling books via the internet in the mid 1990s. Some companies such as skin care products Proactiv and Skin ID advertise on television and direct you to their websites to purchase their products. Businesses can reach customers directly through email when they sign up for mailing lists. Emails
Businesses will contact customers directly through email. This happens often with existing customers. Wells Fargo bank will contact their customers with special offers of products and services with occasional emails. Other businesses will email their customers coupons to draw them into their stores. Baskin Robins ice cream lure their customers in their stores with email coupons promising them free ice cream on their birthday. Email marketing that offers customers special savings and free products can be a very effective marketing tool. Websites
Internet consumers can...
References: Network Solutions. (n.d.). What is Ecommerce? Retrieved, May 10, 2010, from http://www.networksolutions.com/education/what-is-ecommerce/
Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
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