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E SWEATT Model Dr
SWEATT
The material in this presentation is the sole property of Dr.
Russell Roberson—the use of this model is allowed by students and faculty GIVEN Dr. Russell Roberson is given credit for the
SWEATT model development. If you use the SWEATT model, inform Dr. Russell Roberson at rroberson@wi.rr.com in order that the use of the SWEATT model can be tracked (and improved). What is SWEATT?

1.
2.
3.
4.

Criterion: the specific area that has been identified as part of the SWEATT model
Measure: the attribute or variable of interest by which the criterion will be judged
Current value: the current value of the criterion measured
Movement point: the point where the criterion transfers from strength to a weakness, from a weakness to strength, to excellence achieved, from a threat to reality or to an action achieved

Strengths  Weaknesses  Excellence  Actions  Threats  Team

2
Russ Roberson Ph.D
8/2/15

Strengths Section of SWEATT
• This is where the competitive advantages of the organization reside.


First pass at the strengths section may include criteria that are better listed as weaknesses.



Second and subsequent passes at the strength section should exclude those criteria and only include criteria that represent a true competitive advantage for the organization.



Only criteria that the organization is committed to sustaining as a strength should be listed in the strength section of the SWEATT model. Strengths  Weaknesses  Excellence  Actions  Threats  Team

3
Russ Roberson Ph.D
8/2/15

S

Strengths
Manufacturing

Education
Criterion
Math
Department

Measurement
% of math teachers with master degrees or greater in math

Current
Value
50%

Movement
Point
30%

Criterion
Product—
consistency
& high level of performance

Measurement
Tolerance as % of population of product rejected due to nonconformance with approval tolerances. Current
Value
0.5%

Movement
Point
0.7%

Marriage
Criterion
Love

Measurement

Current
Value

Movement
Point

Time spent
2

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