II. E-MARKETING STRATEGY AND TACTICS
For short term (3 to 6 months):
1. Raise an awareness of suppliers and demanders:
Achieve the number of visitors up to 50,000 views which include both potential suppliers and demanders.
Lots of student donot know about the concept of 'mini department', they often hire a small house/ floor and stay with other people to share the cost. In 6 months, we target on 60% student of some of university and college near Nguyễn trãi street (hanoi university, institute of traditional medicine, so on) will know our website then achieve the number of visitors up to 50,000 views .When website become more popular, it will attract student and other worker not only in Thanh Xuan district, but also other places in Ha Noi. On the other hand , we also try to get 10,000 view of potential suppliers who will post or use our webspace to introduce “mini deparment” to customers.
2. Increase the amount of information (about 15 posts/months) from suppliers. When the number of page view increase dramatically , people feel trust in our website , they will contact with us to find a Department .Especially when student attend to their university or collages , the demand is really high . A large number of student live in rural areas , they find too difficult to hire a department with the reasonable price but clean and safety . When they visit our web , if they see that all mini department can deal with these problem , they will want to hire it . When we have a large demand , we need more and more potential suppliers . In 6 months, we try to get 15post per months from supplier
For long-term (more than 5 years):
1. Capture the profit and balance the cost:
Our strategy is design to achieve revenue growth of 15% per year for the next five years. It is essential at the time of attracting additional capital for undertaking expansion and modernization measures for our website.
2. Gain customer’s loyalty:
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