E – Commerce & Value Chain Integration

Topics: Virgin Group, Virgin Atlantic Airways, Richard Branson Pages: 18 (5234 words) Published: March 28, 2014


E – Commerce & Value Chain Integration

Group Assignment

(B2C)

Page Contents
Page No (1) What is E COMMERCE ?……………………………………………..………………………1 (2) What is Business-to-Consumer……………………………………………………………1 (3) What is Virgin Atlantic………………………………………………………………………… 1 (4) Company Background and History……………………………………………………… 2 (5) Company Strategy ………………………………………………………………………………3 (6) E–Commerce Strategies ….………………………………………………………………… 5 (7) Design of the web site ….…………………………………………………………………… 11 (8) Online Branding ……….……………………………………………………….………………. 14 (9) Appendix ………..………………………………………….……………………………………… 17 (10) Sources of information ………………………………………………………………………. 19

1.0 What is E COMMERCE ?
As the number of Internet users has increased, so has the variety of websites. Websites nowadays include various types, such as those for trading physical products and those for online network games. E-commerce is the most pervasive and prominent type. It is the business process of selling and buying the products, goods and services by on-line communications. It can be highly beneficial in reducing business costs and in creating opportunities for new or improved customer services, customers feel convenience to order and are able to collect plenty of information to compare analogous products which are manufactured from the different vendors. Vendors can trade globally and find new market with cut down investment; service providers like Airlines can reduce cost

Electronic commerce, commonly known as e-commerce or e Commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions. Electronic commerce that is mostly conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Virgin Atlantic 1.1 What is Business-to-Consumer or B2C

B2C describes activities of businesses serving end consumers with products and or services. Virgin Atlantic is using B2C on their E Commerce

1.2 What is Virgin Atlantic
Virgin Atlantic Airways Ltd. (operating as Virgin Atlantic) is a British airline owned by Richard Branson's Virgin Group (51%) and Singapore Airlines (49%). It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at London Heathrow and London Gatwick. Back in the early 80s Richard Branson was probably best known for Virgin Records - the legendary record label that signed major names like the Rolling Stones, Janet Jackson and The Human League. In 1984, much to the horror of his directors, Richard announced to the world that a high quality, value for money airline would begin operating within three months. Three months, some licenses, staff and an aircraft packed with celebrities later, Virgin Atlantic Airways was born. By the end of the decade we had flown over 1 million passengers and started shaking up services onboard by being the first airline to offer individual TVs to their business class passengers.

1.3 Company Background and History

Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai.

Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range...
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