E Commerce in Thailand
Table of Contents Introduction: 2 Economic Data 2 Evaluation of Market Potential 3 E Commerce Industry Overview in Thailand: 4 Demographic 4 Internet Usage 4 Internet 5 Access to Internet 5 E Commerce Business Models: 11 Internet Retail: 11 Intermediaries (3rd party market place): 11 General and vertical classifieds: 11 Lead Generation (Comparison Shopping): 11 COMPETITIVE LANDSCAPE (Top 10 E Commerce Website) 12 Weloveshopping: 12 Dealfish 13 Tarad.com 14 Pramool 15 Notable E Commerce Startups: 16 Priceza 16 Lazada 16 Challenges and Opportunities 16 Performance of Thailand in SouthEast Asia Market: 17 Conclusion 18
Introduction:
This e commerce report identifies opportunity and threats to online purchases and e commerce trends in Thailand. It reports consumer behavior towards online purchases and briefly analyzes e commerce industry in Thailand. E Commerce in Thailand remains a popular exchange channel because of rise in number of active internet users. In Thailand, the number of internet users estimated by www.internetstat.com shows it has 18.3 million users which accounts for 27% of the Thailand population in 2011. Facebook accounts for 10.6 million users. This proves technology penetration level and plays big role in influencing lives of consumers in Thailand.
The Major internet providers in Thailand like TOT Plc and True Corp are offering very competitive internet packages that ranges from Bt 500 to Bt 2,000 per month, which makes affordable to large numbers of Thai consumers. Also, there is a huge development in internet access for tablets and smart phones by major telecommunication service providers. Large number of working age Thais are now using tablets and smart phones with internet packages and most of them uses applications which enables them to book flights and hotels, purchasing clothes and cosmetics.
Most independent online retailers are set up to offer products to consumers but these
Introduction:
This e commerce report identifies opportunity and threats to online purchases and e commerce trends in Thailand. It reports consumer behavior towards online purchases and briefly analyzes e commerce industry in Thailand. E Commerce in Thailand remains a popular exchange channel because of rise in number of active internet users. In Thailand, the number of internet users estimated by www.internetstat.com shows it has 18.3 million users which accounts for 27% of the Thailand population in 2011. Facebook accounts for 10.6 million users. This proves technology penetration level and plays big role in influencing lives of consumers in Thailand.
The Major internet providers in Thailand like TOT Plc and True Corp are offering very competitive internet packages that ranges from Bt 500 to Bt 2,000 per month, which makes affordable to large numbers of Thai consumers. Also, there is a huge development in internet access for tablets and smart phones by major telecommunication service providers. Large number of working age Thais are now using tablets and smart phones with internet packages and most of them uses applications which enables them to book flights and hotels, purchasing clothes and cosmetics.
Most independent online retailers are set up to offer products to consumers but these