e-commerce chap 1

Topics: Facebook, Electronic commerce, Social network service Pages: 117 (26898 words) Published: September 21, 2013
Because of permissions issues, some material (e.g., photographs) has been removed from this chapter, though reference to it may occur in the text. The omitted content was intentionally deleted and is not needed to meet the University's requirements for this course.

PART

1
CHAPTER 1

The Revolution Is Just Beginning
CHAPTER 2

E-commerce Business Models and
Concepts

Introduction

E-commerce

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to

E-Commerce: Business, Technology, and Society 2009, Fifth Edition, by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall, a division of Pearson Education, Inc.

C H A P T E R

1

The Revolution Is
Just Beginning
LEARNING OBJECTIVES
After reading this chapter, you will be able to:










Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance.
Recognize and describe Web 2.0 applications.
Describe the major types of e-commerce.
Discuss the origins and growth of e-commerce.
Understand the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce.

2008935814
E-Commerce: Business, Technology, and Society 2009, Fifth Edition, by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall, a division of Pearson Education, Inc.

M y S p a c e

a n d

F a c e b o o k :
I t ’s A l l A b o u t Yo u

H

2008935814

ow many people watched
the final episode of one of
the most popular American television shows in history, The
Sopranos? Answer: about 12 million (out
of a total television audience size of 111
million).
NOT AVAILABLE FOR
Now, how many people in the
ELECTRONIC VIEWING
United States do you think visit
MySpace and Facebook, the two most
popular social networking sites, each
month? Answer: during the summer of
2008, MySpace had about 72 million
unique U.S. visitors a month, while Facebook had around 40 million. That makes the television audience for The Sopranos
seem puny in comparison. Worldwide, Facebook and MySpace attract an even bigger audience: over 130 million unique visitors a month for Facebook and about 115 million for MySpace. Both sites also each have over 100 million personal profiles. MySpace and Facebook, along with other “social” sites such as YouTube, Photobucket, and Second Life, exemplify the new face of e-commerce in the 21st century. When we think of e-commerce we tend to think of selling things online, a retail model based on selling physical products. While this iconic vision of e-commerce is still very powerful, and online retail is the fastest growing form of retail in the United States, growing up alongside is a whole new value stream based on selling services—not just goods. It’s the service model of e-commerce.

What are these services and how much are they worth? How can you make money selling online services and how much can you make? Here, a little background will help.
The founders of MySpace, Tom Anderson and Chris DeWolfe, wanted to create a Web site that would make it possible for people to talk about the things they loved, and do it in a personal way—a sort of bulletin board combined with the capability of building your own Web pages with ease. Their vision was that people would like to talk about themselves, even promote themselves, and find others online to talk with. Anderson and DeWolfe started the business in January 2004, experienced an immediate unparalleled growth spurt, and today MySpace is among the top five most vis-

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