E-Commerce Air Asia
TABLES OF CONTENTS
1.0
Introduction
2.0
Importance of e-Commerce and m-Commerce
3.0
Corporate Appraisal
4.0
Competitive Advantages
5.0
m–Commerce
5.1 Differences of m-Commerce & e-Commerce
6.0
Recommendations
6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia
6.2 Benefit of Microsoft Vista and m-Commerce to Customers
7.0
Conclusions
APPENDIX
REFERENCES
1.0 Introduction
Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers electronics trading of goods and services, electronic fund transfer, online procurement, direct marketing, electronic billing, etc, through internet. It is very important for businesses to embrace the latest technology to conduct their business, whereby switching the traditional business models into a better model in terms of efficiency, productivity, profitability and competitiveness.
This report intends to analysis how the technology of e-Commerce and revolution of m-Commerce impacts airlines industry in worldwide, especially low cost carrier. The report begins by examining the strength, weakness, opportunities and threats (SWOT) for AirAsia by using Porter’s Value Chain; and analyses AirAsia’s competitive advantages by using Porter’s Generic Strategies model. The discussion then moves to review the characteristics of Mobile Commerce (m-Commerce), compare the differences between m-Commerce and e-Commerce. The discussion continues to review how Microsoft Vista can be applied to m-Commerce and the benefit to AirAsia and its customer. Lastly, summary and recommendations will be made to identify the strategies that AirAsia can stay competitive and maintain its market share.
2.0 Importance of E-commerce and M-commerce in Airline Industry
According the finding of Gillan and Lall (2002), traditionally in airline industry,
1.0
Introduction
2.0
Importance of e-Commerce and m-Commerce
3.0
Corporate Appraisal
4.0
Competitive Advantages
5.0
m–Commerce
5.1 Differences of m-Commerce & e-Commerce
6.0
Recommendations
6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia
6.2 Benefit of Microsoft Vista and m-Commerce to Customers
7.0
Conclusions
APPENDIX
REFERENCES
1.0 Introduction
Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers electronics trading of goods and services, electronic fund transfer, online procurement, direct marketing, electronic billing, etc, through internet. It is very important for businesses to embrace the latest technology to conduct their business, whereby switching the traditional business models into a better model in terms of efficiency, productivity, profitability and competitiveness.
This report intends to analysis how the technology of e-Commerce and revolution of m-Commerce impacts airlines industry in worldwide, especially low cost carrier. The report begins by examining the strength, weakness, opportunities and threats (SWOT) for AirAsia by using Porter’s Value Chain; and analyses AirAsia’s competitive advantages by using Porter’s Generic Strategies model. The discussion then moves to review the characteristics of Mobile Commerce (m-Commerce), compare the differences between m-Commerce and e-Commerce. The discussion continues to review how Microsoft Vista can be applied to m-Commerce and the benefit to AirAsia and its customer. Lastly, summary and recommendations will be made to identify the strategies that AirAsia can stay competitive and maintain its market share.
2.0 Importance of E-commerce and M-commerce in Airline Industry
According the finding of Gillan and Lall (2002), traditionally in airline industry,
References: AirAsia Berhad, 2007. Annual Report. AirAsia Berhad, 2008. Annual Report. Bartram, S. & Gibson B. (2000) The Training Needs Analysis Toolkit, 2nd ed. Chaharbaghi, K. & Lynch, R (1999). Sustainable competitive advantage: towards a dynamic resource-based strategy. Durlacher (1999), Mobile Commerce Report, Durlacher Research Ltd. Gillan, D. & Lall, A., 2002. The economics of the Internet, the new economy and opportunities for airports, Journal of Air Transport Management 8, 49-62. 1ad0d890-a7d011e3, AirAsia, 2007 http://www.airlines.org/economics/cost+of+delays/, Air Transport Association, 2008 http://www.microsoft.com/malaysia/pree/linkpage4327.mspx, Microsoft, 2007 Kotler., P Purcell, F., and Toland, J. (2004). Electronic commerce for the south pacific: a review of e-readiness Rayport & Jaworski (2003). “Introduction to E-Commerce”, 2nd ed., Int’l ed., McGraw Hill, New York. Tony Fernanders (2005), Press Releaseht t p:/ / www. a ir a sia. com/ sit e/ M Y/ en/pressRelease.jsp? Walker, J.W