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E Bussiness
E-Business – The Broadway Café

Introduction
The Broadway Café is in business since 1952. The cafe offers different kinds of coffees, teas, a full service bakery, homemade soups, sandwiches, and salads. The shop still operates as a grandfather Coffee shop from 1952, the café needs to adopt the 21st Century methods and develop e-business.

What types of E-Business would you deploy at The Broadway Café?
I would deploy an online menu where customers can see the detailed menu and also select what coffee the customer wants to order and also pay online to save time. Payment can be done through credit cards/cash at counter. If more staff is required, there will be option for uploading resume’s online.

How can an E-Business strategy help The Broadway Café attract customers and increase sales?
It will attract many customers after The Broadway Café starts the use E-Business effectively. The Broadway Café can increase sales by giving online discounts and special offers for regular customers to get repeat client age.

What types of metrics would you want to track on your E-Business Web site?
Keep a record of hits on website, keeping track of customer feedback, regularly checking for job applications, update information of new products and the latest price changes, etc.

How could you use an E-Business strategy to partner with suppliers?
Uploading the stock level online only for staff and suppliers to access and check. Staff will receive the pre-set quantity of goods on their own from the suppliers. The new suppliers can send quotation of prices and goods online.

How could a portal help your employees?
Staff can use discussion forums to interact with each other. The staff can use it to contact with the manager and make a request for working hours, swap shifts, etc.

Would you use Kiosks in the café?
I would not use a Kiosk in the cafe. The Broadway Cafe is a big Kiosk itself and doesn’t require another one inside the cafe. Kiosks can be used outside the cafe but also then

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