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E-Business Strategy Part 1

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E-Business Strategy Part 1
Literature Review

Al-Ikhsan sdn bhd

Al-Ikhsan is one of the famous brick and mortar that transform to brick and clicks business in Malaysia. The Company started as a single sole proprietorship and each new store that was opened was individually registered as sole proprietorship also. Later on, for tax and administrative purposes, a Private Limited Company, Al-Ikhsan Sports Sdn Bhd was set up. Today, the name Al-Ikhsan is synonymous with football. In 1993, Al-Ikhsan Sports was formed with a single store in Holiday Plaza, Johor Bahru. Initially, the business started off as a general sportswear outlet. As the business grew, En Ali found that there was a demand for specialty shops, dealing in soccer, basketball and other sports. As a result, he began to set up stores catering to these niche markets. It has since grown to 61 stores in every country within Peninsular Malaysia.

The main activities of Al-Ikhsan are stores or retails activities. First it increase the ROI by identify non-moving stock across the chain, transfer them to where they are selling and/or return them. Also, identify and return non-moving stock at purchase value to avoid any loss on non-moving stock return. Such effective stock transfers coupled with purchase returns increase the ROI. Next, it lower the inventory investment by consolidated view of inventory including the need at each point of sale facilitates optimum inventory at each point of sale. Also ensures that stock can be transferred to the point of sale at short notice.

They also lower pilferage by continuous stock audit based on ABC classification of items instead of periodic full stock verification helps to identify mismatch between physical stock & system stock early. Such continuous stock audit helps lower pilferage. It also made a best purchase as store pool its requirements; the volume of purchase goes up. This allows store better negotiating leverage. Combining this with the analysis of their sales, purchase and inventory

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