E-Business Model and Strategy : Groupon

Good Essays
13. Detailed bibliography
Articles
Forbes Magazine; Meet the Fastest Growing Company Ever; August 30, 2010 Chicago Magazine; On Groupon and its founder, Andrew Mason; August 2010 Inc. ; Groupon Goes National With Gap Deal; Aug 20, 2010 The Wall Street Journal; Groupon Moves Into TV Land, Does Deals With Top Chefs; August 4, 2010, Los Angels Times; 'Daily deals' sites turn discounts into a social media phenomenon; October 26, 2010 The Wall Street Journal; Groupon And The Clone Wars; September 16, 2010 CNN; Man tries living on coupons for a year; August 16, 2010 The economist; Of bits and bites; August 12, 2010 NEXTUP, Nextup Research Report; January 2, 2011 EDELMAN, B. & JAFFE, S. & DUKE KOMINERS, S., To Groupon or Not to Groupon: The Profitability of Deep Discounts, in Harvard Business School; December 17, 2010 Deatsch, K., Groupon launches features to keep merchants happy and away from rivals, Interenter Retailer; February 2011.

Videos
CBS News; Surprising Ways to Save Money; October 22, 2010 CNBC; Groupon: Fastest Growing Company Ever?; August 19, 2010

Webography http://en.wikipedia.org/wiki/Groupon http://www.groupon.com/learn http://www.grouponworks.com/ http://www.crunchbase.com/company/groupon http://www.businessinsider.com/blackboard/groupon

Statistics http://statistics.allfacebook.com/developers/single/groupon/8878/c http://www.linkedin.com/company/groupon/statistics

15

14. Appendix
APPENDIX A: Example of the ROI and profits on the operations of Groupon
Description What is the face value of the certificate? How much will someone spend to buy the certificate? What % of paid money will GroupOn get? What is your normal margin? If a $30 purchase costs you $10, you have a 200% margin ($30$10)/$10 Factor Offer Amount (O) Sell Amount (S) GroupOn's Cut (G) Value $20,00 $10,00 50,00%

Margin (M)

230,00% $20,00 68,00% 1.225

What is the average amount a customer spends on a purchase using the certificate? Certificate Average Ticket (A)

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