Disertation

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Business School
Proposal

Research Methods & Techniques

Dr Olu Aluko

Sami Alkahlout

Student No u0868476

List of Contents

1. Title……………………………………………………………………………3

2. Background to the research (context)………………………………………3

3. Research Objectives……………………………………………………….…4

4. Research questions………………………………………………………..….5

5. Literature Review…………………………………………………………….5

5.1. Introduction…………………………………………………………………..5

5.2. Current Trends in Airline Internet Marketing…………………………….5

5.3. Electronic Markets and Electronic Hierarchies…………………………....6

5.4. Electronic Marketplace Research……………………………………………7

5.5. Using Power Curves to Assess Industry Dynamics…………………………9

5.6. Consumer Behaviour Models……………………………………………..…9

5.7. The Buying Decision Process…………………………………………..……10

6. Methodology……………………………………………………………….…12

6.1. Conceptual Framework…………………………………………………....12

6.2. Research design………………………………………………………….….12

6.3. Expected data collection……………………………………………………14

7. Resources……………………………………………………………………15

8. References……………………………………………………………….….16

1. Title: Internet, consumer empowerment and marketing strategies in the Airline industries in the UK

2. Background

The European Council for Nuclear Research - CERN scientists, in late 1980 's, were about to conclude the preparations for the largest and most inspiring and challenging invention: The Large Hadron Collider, which was completed in September 2008, but was still closed due to the Helium Leakage(Rincon.P, 2008). The recommended solution by Tim Berners Lee is the proposed World Wide Web - www, where they can store, keep track, and manage all the data gathered from the LHC on many sites all over Europe. In twenty years of time, the web has been transformed into a more beneficial, complicated and efficient tool than the original creators wanted it for by having a countless number of applications (The

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