EMERGING CONCENPT IN MANAGEMENT
ASSIGNMENT ON DESIGN FOR DOLLORS
Submitted by :
Mr. Yogesh Satyal
1. Would you characterize product design decisions as structured or unstructured problems?
ANS: While products design decision would be characterized as unstructured problems.
Since, consumers do not want same products or services over the time. Every product design has its maturity period. It means to say that consumer product demand vary time to time. For instance, people were demanding simple refrigerator in their kitchen. Research has proved that women spend most of their time in kitchen. In this case they escaped from television program, news, reality show, so and so forth. Now people are demanding a refrigerator that can best fulfill cooling with television and music system features. In this situation a company’s structured product design decision will work no more. They are facing unstructured problems in which they have to develop customized product.
By referring above example it can be concluded that to take the competitive advantage in this competitive world company should produce customized product and for that to happen they should follow unstructured product design approach.
2. Describe and evaluate the process Chunk went through to change the way design decisions were made. Describe and evaluate the company’s new design decision process.
ANS: Chuck’s design team created a standardized company-wide process that puts design prototypes in front of customer focus groups and then gets detailed measurement of their preference about aesthetics, craftsmanship, technical performance, ergonomics, and usability.
Customers at first, just go through the prototype and knows the product design when it become complete. If they like prototype then they will accept and immediately make plan to buy the product and ask for the product development. If they do not like the