D mart Retail mix

Topics: Consultative selling, Raksha Bandhan, Shopping mall Pages: 3 (1412 words) Published: September 25, 2014

D-Mart is situated at a strategic location at Bhandup and Mulund Junction. There has been a drastic change in the Bhandup-Mulund belt since last two years. Most of the industries along this side are converted into residential areas while the remaining are closed down. This area has got lot of potential in terms of customers. This is the reason malls have cropped up in this area. There are 2 more malls nearby namely Nirmal Lifestyles and R-Mall, which are crowded. The middle income group resides in this and nearby areas. There is lot of traffic (both vehicular and pedestial) along this belt since it is the main road towards Thane. Easy to access from Bhandup and Mulund side since BEST bus stop is nearby. For Navi Mumbai-ites, the accessibility is a bit difficult since they have to pay a heavy toll charge. Visibility is poor from outside. One can hardly see the board of D-Mart. The entrance has lot of trees which makes it difficult for a new comer to identify the place. Also, there are no hoardings near the mall to indicate that the mall is on this side. ATMs are available near the mall for one to withdraw money, if required.

Parking at this mall is a problem on weekends and national holidays since the visiting crowd is more than the available space. On Sundays, when we visited in the afternoon there was lot of space available and by evening it was almost full. When we visited on the Raksha bandhan festival, we somehow managed to get our vehicle parked luckily on the ground floor but it was away from the entrance. We had to take the the trolley to the car and it was quite a bit distance. We had to travel through the wet path, since it had rained, which left us feel uncomfortable. It was a totally unpleasant shopping experience,

When D-mart had opened up, on the way towards Nahur station, there was a hoarding nearly for 3 months to advertise that the mall has opened up at Mulund.

The prices offered are...
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