Crocs
Content | Title | Page | 1 | Introduction | 4 | 2 | SWOT Analysis | 6 | 3 | Findings | 14 | 4 | Recommendation | 17 | 5 | Conclusion | 19 | 6 | References | 20 |
Introduction Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs, Inc was originated in year 2002 by Scott Seamans, George Boedecker and Lyndon Hanson. Crocs, Inc. is celebrating its 10th anniversary in year 2012. Crocs Company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and odor-resistant qualities that Crocs fans know and love. Since its inception in year 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world (About crocs,n.d).
There is several branded casual footwear companies who are competing with Crocs in this global casual footwear market. These companies include Native, Timberland, Hush Puppies, Fipper etc. These branded companies will provide their own casual footwear design style to let consumer to compare with other branded companies casual footwear before the consumer decide to buy which branded companies product. Crocs has its own unique design compare to other branded casual footwear and this causes Crocs to lead some dominance in the market. First of all, generally Crocs is considered an ugly shoes, but Crocs has attracted the attention of celebrities, thereby making them fashionable. Moreover, the shoes are ideal for kids, who like their brightness, their lightness, their springy and the strange holes in the front, in which charms can be placed. Those charms are known as Jibbitz. Last but not least, the casual footwear manufactured by Timberland and Hush Puppies appear on the market had been customized their product for men, women and kids. Crocs classics is not been customized for men,
Introduction Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs, Inc was originated in year 2002 by Scott Seamans, George Boedecker and Lyndon Hanson. Crocs, Inc. is celebrating its 10th anniversary in year 2012. Crocs Company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight and odor-resistant qualities that Crocs fans know and love. Since its inception in year 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world (About crocs,n.d).
There is several branded casual footwear companies who are competing with Crocs in this global casual footwear market. These companies include Native, Timberland, Hush Puppies, Fipper etc. These branded companies will provide their own casual footwear design style to let consumer to compare with other branded companies casual footwear before the consumer decide to buy which branded companies product. Crocs has its own unique design compare to other branded casual footwear and this causes Crocs to lead some dominance in the market. First of all, generally Crocs is considered an ugly shoes, but Crocs has attracted the attention of celebrities, thereby making them fashionable. Moreover, the shoes are ideal for kids, who like their brightness, their lightness, their springy and the strange holes in the front, in which charms can be placed. Those charms are known as Jibbitz. Last but not least, the casual footwear manufactured by Timberland and Hush Puppies appear on the market had been customized their product for men, women and kids. Crocs classics is not been customized for men,
References: ("Clog Charm Jibbitz", 2007) Weaknesses (Crocs, 2012) Quality of the products Shiloh Jolie-Pitt, the 2-year-old daughter of Brad Pitt and Angelina Jolie, was seen sporting the Kids Crocs Caymans while out in the French Quarter district of New Orleans, Louisiana. (Just Jared, 2008) Expand to Other Market (Tales of Mommyhood, 2012) Popular in Tropical Countries (KARMALOOPCODES,2010) Fake crocs (Crocs, 2007) Price of the products is more expensive than others (Crocs Malaysia, 2012) (Fipper classic, 2012) (Asadi Malaysia, 2012) Findings (Meet Croslite, 2012) Variations and Adaptability – Adapting to changes (Chapter 8) (Patricia, 2012) By introducing the brand new product line and new style of shoes, it may attract consumers who is not favour in the original style of crocs and also provide another choice to crocs’ lovers (Market Watch, 2012) Forces – Guerilla Advertising (Chapter 5)