CoursePlan E-commerce
BDB2033 / BADB 2033
E-COMMERCE
Semester
:
June 2013
Course Leader
:
Abdul Aziz bin Mohamed
Office Location
:
Faculty of Business Administration, UNIRAZAK
B1-10, Leisure Commerce Square,
Petaling Jaya, Selangor
Consultation Hours
:
by appointment
Telephone
:
Off: 03-7627 7279
HP: 018-7785002 (call weekdays and during office hours only)
E-mail
: aziz@umtech.my Course Synopsis
This foundational course focuses on principles of e-commerce from a business perspective. This course provides an overview of business and technology topics, business models, virtual value chain, and innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.
Objectives The course expresses the needs of business organizations to take advantage of the capabilities of the Internet and ICT especially in establishing a new viable trading channel.
Learning Outcomes After completion of this course, the students will be able to:
Explain the potential benefits of e-commerce to business organizations.
Define the components of an e-marketplace and how they are interconnected to one another, as well as how they affect the business environment.
Demonstrate the preparation of a business plan for e-commerce through appreciate identification of critical elements of its business model.
Define and describe the major e-commerce classifications and the IT tools necessary to effectively implement an online business.
Explain the important roles of support services such as security, e-payment systems, e-CRM and the likes.
Recommended/Required Materials Turban, King, McKay, Marshall, Lee, Viehland, Electronic Commerce 2010: A Managerial Perspective, Pearson International Edition, Prentice Hall, 2010.
Optional/Additional Materials Chaffey, Dave.,
E-COMMERCE
Semester
:
June 2013
Course Leader
:
Abdul Aziz bin Mohamed
Office Location
:
Faculty of Business Administration, UNIRAZAK
B1-10, Leisure Commerce Square,
Petaling Jaya, Selangor
Consultation Hours
:
by appointment
Telephone
:
Off: 03-7627 7279
HP: 018-7785002 (call weekdays and during office hours only)
: aziz@umtech.my Course Synopsis
This foundational course focuses on principles of e-commerce from a business perspective. This course provides an overview of business and technology topics, business models, virtual value chain, and innovation and marketing strategies. In addition, some of the major issues associated with e-commerce—security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities—will be explored.
Objectives The course expresses the needs of business organizations to take advantage of the capabilities of the Internet and ICT especially in establishing a new viable trading channel.
Learning Outcomes After completion of this course, the students will be able to:
Explain the potential benefits of e-commerce to business organizations.
Define the components of an e-marketplace and how they are interconnected to one another, as well as how they affect the business environment.
Demonstrate the preparation of a business plan for e-commerce through appreciate identification of critical elements of its business model.
Define and describe the major e-commerce classifications and the IT tools necessary to effectively implement an online business.
Explain the important roles of support services such as security, e-payment systems, e-CRM and the likes.
Recommended/Required Materials Turban, King, McKay, Marshall, Lee, Viehland, Electronic Commerce 2010: A Managerial Perspective, Pearson International Edition, Prentice Hall, 2010.
Optional/Additional Materials Chaffey, Dave.,