Competitor analysis
Competitor Analysis:
The Pakistani market can be pretty competitive for veterinary services. Each year many of new veterinarians graduate from the Universities offering degrees in Veterinary Medicines. Many of these graduates want to stay in the local area but due to city/country situation some of them go abroad and few open a practice or join a local clinic.
Most customers make an initial screening of veterinarians based on location – choosing a vet that is located relatively close to their home. We identified few veterinary practices that seemed to target the same geography and addressed similar customer needs.
Competitive information was gathered by reviewing and gathering information from internet. For each competitor or by contacting customers by phone and asking questions about prices and services offered.
• When these competitors were compared, some disadvantages are the hours of operation and the price. Also some of them do not open on the weekends.
• The cost for the spaying and neutering operations was higher than for the other clinics – although this does not take into account the discounted puppy/kitten package of bundled services. Blood test is important before surgery using its in-house lab facility. The other reason the price is higher is for the more expensive type of anesthesia that is used
Competitive advantages for Animal health care hospital include:
• The only clinic that would schedule appointments at 7 in the morning.
• Utilizes the services of a specialist – only offered by one competitor.
• Gives individualized care (holds animal when it comes out of surgery)
• Offers more services (Grief support, dentistry, in-house laboratory testing, and IV infusion pump system)
Dr. I.H. Kathio and Pirzada pets clinic could be the major competitor of AHH as both of them operate in Karachi and have a vast experience in the field of animal care. Brief description about both of them is discussed as under, in order to have a more
The Pakistani market can be pretty competitive for veterinary services. Each year many of new veterinarians graduate from the Universities offering degrees in Veterinary Medicines. Many of these graduates want to stay in the local area but due to city/country situation some of them go abroad and few open a practice or join a local clinic.
Most customers make an initial screening of veterinarians based on location – choosing a vet that is located relatively close to their home. We identified few veterinary practices that seemed to target the same geography and addressed similar customer needs.
Competitive information was gathered by reviewing and gathering information from internet. For each competitor or by contacting customers by phone and asking questions about prices and services offered.
• When these competitors were compared, some disadvantages are the hours of operation and the price. Also some of them do not open on the weekends.
• The cost for the spaying and neutering operations was higher than for the other clinics – although this does not take into account the discounted puppy/kitten package of bundled services. Blood test is important before surgery using its in-house lab facility. The other reason the price is higher is for the more expensive type of anesthesia that is used
Competitive advantages for Animal health care hospital include:
• The only clinic that would schedule appointments at 7 in the morning.
• Utilizes the services of a specialist – only offered by one competitor.
• Gives individualized care (holds animal when it comes out of surgery)
• Offers more services (Grief support, dentistry, in-house laboratory testing, and IV infusion pump system)
Dr. I.H. Kathio and Pirzada pets clinic could be the major competitor of AHH as both of them operate in Karachi and have a vast experience in the field of animal care. Brief description about both of them is discussed as under, in order to have a more