Preview

comparative study ebay and amazon

Good Essays
Open Document
Open Document
524 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
comparative study ebay and amazon
E-commerce has quickly grown into a giant shopping force, with eBay and Amazon.com leading the way; both websites offer similar services in different manners. eBay focuses on being an online auction site where people are able to bid on the items they want, attempting to find the best deal, while Amazon.com is store-based, where items are sold at set prices. This study aims to compare the ease of completing four tasks both websites offer, registering an account, buying, selling, and reviewing an item, against each other to determine which e-shopping leader is the easiest to use and which website consumers prefer. Each task was timed, and user feedback was gathered after completion of each task. These tasks were ranked on easiness to complete, satisfaction with the way that the site laid that task out, and confidence that the task was completed successfully; any issues that the users faced, whether self-reported or observed by the moderator, were also recorded. Whether or not the task was completed successfully was also recorded, and the number of clicks required in relation to minimum clicks needed to complete each task was recorded as an indicator of errors. Methodology
The final t-test conducted was based on participants’ overall site satisfaction. While the test indicted no significant difference in the ratings between eBay (M = 4.17, SD = 0.76) and Amazon.com (M – 4.00, SD – 0.78), even though users stated they found eBay (N = 14) easier than Amazon.com (N = 8) to perform tasks only barely did users prefer eBay (N = 11) over Amazon.com (N = 10). The close ranking wasn’t attributed to the tasks performed but, rather, as was echoed by multiple participants, the overall reliability of the sellers on Amazon.com compared to eBay, leading the users to feel as they were in a safer environment while on Amazon.com. The participants’ site preference could simply be based on their previous user experience. Participants who revealed they have more experience with

You May Also Find These Documents Helpful

  • Powerful Essays

    Electronic Commerce

    • 1137 Words
    • 4 Pages

    Shareef et al, Journal of Electronic Commerce Research, 2008. Role Of Different Electronic-Commerce (EC) Quality Factors On Purchase Decision…

    • 1137 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    This paper covers the accounting errors related to freight costs that led Overstock.com in 2006 to restate its financial statements for 2002, 2003, 2004 and quarterly reports for 2004 and 2005, and the subsequent SEC investigation in which they were cleared of wrongdoing. It also covers a second restatement from 2009, in which the financial statements for 2009 and 2008 were restated and another SEC investigation related to those restatements. The paper details a glaring problem for Overstock related to its accounting controls and even the company’s admittance in its annual report that it does not have an appropriate number of qualified accounting professionals able to produce financial statements that are free of material errors. Overstock is compared against a direct competitor, Amazon, who although is a much larger company that Overstock, has become the standard in the industry against which all other companies are judged. The financial statements and financial ratios from 2006-2008 of both Amazon and Overstock are shown in comparison with one another to offer some insight into the strengths and weaknesses of each company and to evaluate their performance, and include consolidated statements of operations and consolidated balance sheets from 2005-2008 and common-size statements of operations and balance sheets for each…

    • 9587 Words
    • 39 Pages
    Powerful Essays
  • Powerful Essays

    Ebay vs Amazon

    • 2137 Words
    • 9 Pages

    5. Mike Molesworth, Janice Denegi-knott. (2008) “Journal of Macro Marketing, the Playfulness of eBay and the Implications for Businesses as a Game Maker.”…

    • 2137 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The advent of e-commerce in business was made possible by the introduction of technology. For example the internet and credit cards and this technology have continued to be made better. By using a few different types of web hardware and software, e-commerce won’t just give more functionality to a business, but it will improve the effectiveness. Plus, now that a great number of customers are able to high speed internet connections, for example broadband. It is even more important that e-commerce if efficient. If a website is slow, a customer is likely to choose to go somewhere else.…

    • 1587 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Amazon vs. Ebay

    • 584 Words
    • 3 Pages

    According to Heyes (2005), in recent years online shopping is becoming more popular. Two popular online shopping sites are Amazon and eBay. Therefore, in this report, I want to explore which site is more competitive and how each one will do in the future, in relation to the industry in which they compete. The industry of online shopping has a unique service. Online shopping is the process through which consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the internet. Internet business began in1991. It was not until 1994 that online shopping was being utilized, such as online banking. “During the same year, 1994, Netscape introduced SSL (Secure Sockets Layer) encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the German company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared” (Wikipedia, 2011, page.1).…

    • 584 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Case Study on Amazon.Com

    • 1769 Words
    • 8 Pages

    Much of its marketing is subliminal or indirect – it does not run $1 million dollar ads during Super Bowls nor post flyers in mall marketplaces. Amazon.com relies on wily online ploys, strong partner relations and a constant declaration of quality to market itself to the masses.…

    • 1769 Words
    • 8 Pages
    Satisfactory Essays
  • Good Essays

    Ebay Case Study

    • 770 Words
    • 4 Pages

    eBay’s customer value proposition consists on three main ideas. The main one, their target market, is all Chinese customer with the willingness to buy and trade through an online platform. eBay tried to fulfill this necessity by opening an online trading “auction house” for Chinese customers. The company provided a service where an item would be listed in their webpage with the ability to bid on it. The owner would place the item or service online while buyers who were interested on acquiring the product would bid on it till the highest bidder got the product. Then, the owner would be informed through eBay and the trade would take place online. In addition to setting the online platform, eBay also provided personal customer support through various channels (including email, online text chat and phone) and value-added tools directed by third parties. These value-added tools included Personal Shopper (email notifications), Turbo Lister, eBay Blackthorne, ProStores, Selling Manager, Picture Services and many others.…

    • 770 Words
    • 4 Pages
    Good Essays
  • Good Essays

    PROPOSAL E-Shop Website

    • 826 Words
    • 4 Pages

    E-commerce is fast gaining ground as an accepted and used business paradigm. More and more business houses are implementing web sites providing functionality for performing commercial transactions over the web. It is reasonable to say that the process of shopping on the web is becoming commonplace.…

    • 826 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Shopify Case Study

    • 1024 Words
    • 5 Pages

    In today’s world, e-commerce has taken a prime spot in retail sales. Online stores are becoming more mobile friendly and user friendly, so as to ensure a seamless and satisfying experience for worldwide customers. E-commerce platforms and mediums are now becoming digital marketing hubs amongst frequent shoppers. They make use of numerous marketing channels in attracting traffic, and customer preferences and interests.…

    • 1024 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Topologies can define as the layout of a network. There are really three basic types of topologies. They are Star, Bus, and Ring.…

    • 2155 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    ebay vs amazon

    • 3935 Words
    • 22 Pages

    that turn out to be unswimmable. Even in contraction mode, when companies hunker down and try…

    • 3935 Words
    • 22 Pages
    Good Essays
  • Good Essays

    The Google Book Settlement

    • 1139 Words
    • 4 Pages

    References: Laudon, K. C., & Traver, C. G. (2009). E-commerce business, technology, society 2012. (8 ed.). Upper Saddle River, N. J.: Pearson…

    • 1139 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Online shopping portals. With the rise of the digital age, the use of the net is not just limited to advertisements, but has transcended to become a means of direct shopping via the Internet. Online shopping portals like Amazon.com, Tastecentral.com, and Alibaba.com are just some of the mediums widely used by consumers to buy an assortment of products suitable to their needs. The success of online shopping portals can be attributed primarily to its wide reach of consumers and its ease of access—one click away as long as internet is available. However, this also means that a lot of choices are available for consumers to choose from prompting companies to always try to innovate and improve on product designs and concept. Also, customer feedback and satisfaction is difficult to track. Internet traffic and thousands of mail per day are difficult are problems to be addressed.…

    • 373 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In modern society, the options for the consumer are endless. Brick and mortar businesses are starting to become an endangered aspect of the business world. Many companies are turning to e-commerce and e-business. One recent statistic states, “E-commerce and online auctions will see a 16.9% revenue increase by the end of 2009.” There is no doubt that E-commerce is taking its turn in the consumer world. Among this research is the corporate giant, Wal-Mart. In this paper we will be discussing the advantages, and the disadvantages of both e-commerce and brick and mortar businesses.…

    • 905 Words
    • 3 Pages
    Good Essays
  • Better Essays

    This paper aims to discuss the positive impacts that E-commerce has on consumers and how it has made their lives easier. E-commerce is the process of buying and selling products and services using the Internet. The product or service is offered to the costumer in an online shop, sellers’ website. The process of purchasing things online is very easy, the consumers just have to select and order the products or services they want to buy, which are then paid by credit card. E-commerce nowadays has become one of the most common ways of shopping. Although some might think that E-commerce is something new, it has been around for about forty years. It began with conducting business transactions electronically using technology from the Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Statistics which are done by the Internet World Stats show a significant rise of the usage of E-commerce for about 480.4 % in the last ten years. The person who is familiar with computer usage and has a positive feeling towards using technology is also more likely to do online shopping. There is no doubt that online shopping has had a positive impact over consumers by saving their time and money, offering a wider range of goods and services and by allowing consumers conduct independent research on a particular good or service before purchase.…

    • 1090 Words
    • 5 Pages
    Better Essays