Communications Plan For Nedbank

Marketing Communication Plan Nedbank
1. CONTEXT ANALYSIS
1.1 Business Context –The Nedbank Group (referred to as the Bank), presently trading as Ned bank was in 19------ by ----- .It is a subsidiary of Old Mutual. It has ---% and operates as a finance institution for personal and business clients. Its main objectives are/were-----.The bank’s mandate was expanded to not only finance development activities but to include commercial and industrial development activities with loan ceiling of E---. The bank is a major player in the financial sector in the country and it is the second largest nd the oldest in the Southern African region. Nedbank Swaziland was changed in 19--- from being Standard Chartered Bank. The bank has worn ----award in 19----. It has a staff compliment of --- and 11 -----branches and 20 ----ATMs countrywide. The bank is venturing into all sorts of developmental, and commercial activities making it the -----biggest in the country. It has a pioneering spirit in that itis the first Bank in the country to lead the GREEN campaign. It is also advancing technologically as it provides Internet Banking Services to its clients. Even though it is predominantly foreign owned like its competitors – FNB, Std Bank , it is still associated with high quality service, it is popular for serving the high income group.
Mission- to provide ---- through
-
-
Vision – to be
Core Values
 World class service
 “ “ quality
 Speed
 Ethics
 Passion
This short –term marketing communications strategic plan therefore aims at achieving the organization’s strategic objectives, reaffirming the Banks’s position within the market, reinforcing a positive reputational image for the Bank and gaining additional market share. It is for the period from 2012 to 2013.
1.2 Customer Analysis- the Bank presently has a customer banse of around----- clients and still growing.
1.2.1 Customer Segmentation – clientele is mostly comprised of high