Communication Theory Notes

Topics: Frankfurt School, Theodor W. Adorno, Sociology Pages: 2 (252 words) Published: October 13, 2014
symbols - effective in both colour and monotone b/w
symbols that have changed their meaning
why do the symbols change their meaning?

notion of communication
communication theory
idea began as a cause and effect behaviour
silver bullet theory
inject the idea of something into somebody else
lord hitcher - original
transmission model
linear process
Shannon and Weaver - more of a mathematical approach
message from point A to point B with minimal distortion
eg more so on telephone lines
stimulate an organism in some way there will be an instant response/reaction where does the responsibility of communication lie?
active audiences (theory)
relies more so on the receiver
Morley and Brunston
no longer seen as passive
use things to gratify our needs
personal relationships
personali identity
surveillance - information seeking

creating their own way of life
always changing/multiple in nature

cultural studies
rejection of elitist notion of culture and power
start to investigate what happens on a daily basis
about people - focus is on audiences

divided into two categories - high culture/low culture


low - base culture
lower social class

Theodore Adorno and Max Horkheimer
‘the culture industry’
culture had lost its art
mass produced - everything was pretty much the same
only working class was oppressed

why is culture industries important?
the power that they have to influence people
large cultural impact - change/shape the culture

effective comm - form of a shared ‘code’


group identification
aesthetics and behaviour
groups formed sometimes for protection
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