Clothing Line
1.
KEY FACTS Industry: Retail Founded: Hong Kong, 1981. Founder: Jimmy Lai Headquarters:Hongkong Chairman & CEO: Peter Lau Products: Apparel Revenue: HK$ 4.95 billion (2007) [ Net income HK$ 2.36 billion (2007) Employees~ 11,000 (2007) Subsidiaries Giordano Concepts Giordano Junior Giordano Ladies Website: http://www.giordano.com.hk
2.
3.
1. Viewpoint
2. Competition is always at the side of all business. While
3. maintaining our edge in the market we do not forget the
4. value our customers get for the money they are spending
5. on our products, we make sure they get the right customer
6. service they deserve. Keeping in the competition and at
7. the same time protecting our position in the market
8. is a tough job we continue to deliver.
4. “ We are committed to provide our customers with value for-money merchandise, professional customer service and comfortable shopping experience at convenient locations.”
5. II. Time Context The problem of this case focuses on the future of Giordano, year 2000 and onwards.
6.
1. III. Statement of the Problem
2. Main Problem:
3. 1. What strategies can Giordano use in order to maintain its current position of being the number one leading and innovative company in Asia? Secondary Problem:
4. How does customers responds to the marketing strategies of Giordano’s competitors?
5. What factors from the company’s macroenvironment directly affects the competition?
7.
1. IV. Statement of Objectives
2. Identify the consumer responses to the marketing strategies of their competitors.
3. Identify the macroenvironment factors that affect the company’s growth or competition.
4. Craft and effective improvement plan
8. V. Areas of Consideration (SWOT Analysis) Strength Weaknesses Opportunities Threats Giordano has an excellent pool of service staff that delivers an unparalleled good customer assistance service. Lack of strong brandmark or icon. Asians are one of the best target customers for they not too classy in
KEY FACTS Industry: Retail Founded: Hong Kong, 1981. Founder: Jimmy Lai Headquarters:Hongkong Chairman & CEO: Peter Lau Products: Apparel Revenue: HK$ 4.95 billion (2007) [ Net income HK$ 2.36 billion (2007) Employees~ 11,000 (2007) Subsidiaries Giordano Concepts Giordano Junior Giordano Ladies Website: http://www.giordano.com.hk
2.
3.
1. Viewpoint
2. Competition is always at the side of all business. While
3. maintaining our edge in the market we do not forget the
4. value our customers get for the money they are spending
5. on our products, we make sure they get the right customer
6. service they deserve. Keeping in the competition and at
7. the same time protecting our position in the market
8. is a tough job we continue to deliver.
4. “ We are committed to provide our customers with value for-money merchandise, professional customer service and comfortable shopping experience at convenient locations.”
5. II. Time Context The problem of this case focuses on the future of Giordano, year 2000 and onwards.
6.
1. III. Statement of the Problem
2. Main Problem:
3. 1. What strategies can Giordano use in order to maintain its current position of being the number one leading and innovative company in Asia? Secondary Problem:
4. How does customers responds to the marketing strategies of Giordano’s competitors?
5. What factors from the company’s macroenvironment directly affects the competition?
7.
1. IV. Statement of Objectives
2. Identify the consumer responses to the marketing strategies of their competitors.
3. Identify the macroenvironment factors that affect the company’s growth or competition.
4. Craft and effective improvement plan
8. V. Areas of Consideration (SWOT Analysis) Strength Weaknesses Opportunities Threats Giordano has an excellent pool of service staff that delivers an unparalleled good customer assistance service. Lack of strong brandmark or icon. Asians are one of the best target customers for they not too classy in