China convention market
Convention Tourism Assignment 1
Essay Question
The conventions and meetings industry has unlimited growth potential. It will bring substantial returns on investment. Therefore, all destinations should actively promote conventions and meetings.
Program MSC HTM 524: Convention Tourism
Instructor Name: Dr. Karin Weber
Student Name: XIAO Xiang (Sean) 13117714g
Recently, the global convention industry is showing consistently developing trend and growing potential. Based on the research done by the World Tourism Organization (WTO, 2006), it shows that the number of participators at convention including exhibitors and delegates are both increasing, on the other hand, the number of congress of the world is also keep increasing in recent years. The ICCA (International Congress and Convention Association) also presents a bright future when they forecast the conference trend. It states that the convention industry in U.S will be developed by rapid increasing of convention center and growing of budget by meeting planner. Also the Asia and Pacific convention market is rapidly increasing in demand, and set to become the largest convention market in the close future, especially for Mainland China market. While the Europe convention market is still perform a stable situation with soft growing. Being a successful convention destination will contribute to the economy of local community significantly in employment, income, foreigner exchange and some other financial related activities. It will also create tourism contribution by promote local accommodation, transport, shopping, F&B and other hospitality and service industry. Realizing these factors, some investors believe that investing in convention business will bring significant return due to the stable and positive future of the convention industry, they strongly recommended all destinations should promote conventions
Essay Question
The conventions and meetings industry has unlimited growth potential. It will bring substantial returns on investment. Therefore, all destinations should actively promote conventions and meetings.
Program MSC HTM 524: Convention Tourism
Instructor Name: Dr. Karin Weber
Student Name: XIAO Xiang (Sean) 13117714g
Recently, the global convention industry is showing consistently developing trend and growing potential. Based on the research done by the World Tourism Organization (WTO, 2006), it shows that the number of participators at convention including exhibitors and delegates are both increasing, on the other hand, the number of congress of the world is also keep increasing in recent years. The ICCA (International Congress and Convention Association) also presents a bright future when they forecast the conference trend. It states that the convention industry in U.S will be developed by rapid increasing of convention center and growing of budget by meeting planner. Also the Asia and Pacific convention market is rapidly increasing in demand, and set to become the largest convention market in the close future, especially for Mainland China market. While the Europe convention market is still perform a stable situation with soft growing. Being a successful convention destination will contribute to the economy of local community significantly in employment, income, foreigner exchange and some other financial related activities. It will also create tourism contribution by promote local accommodation, transport, shopping, F&B and other hospitality and service industry. Realizing these factors, some investors believe that investing in convention business will bring significant return due to the stable and positive future of the convention industry, they strongly recommended all destinations should promote conventions