Care of the perioperative diabetic patient

Topics: NHS hospitals, National Health Service, Anglia Ruskin University Pages: 6 (917 words) Published: April 15, 2014
GUEST EDITORIAL

Communication:
why is this such an emotive subject?

Communication is the activity of conveying meaningful information. Communication requires a sender, a message and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender. triangle with the actual message making up

the remainder.

he above is the Wikipedia definition of
communication and we all know that
the final part of that definition is the
key to good communication, making sure
that the receiver has fully understood the
message being sent whether it be verbal,
electronic or paper.

T

‘I know you believe you understand what you
think I said, but I’m not sure you realise that
what you heard is not what I meant.’
The three key elements to good verbal
communication are: non-verbal actions
(body language), the tonality of the
message (the way they are said) and the
actual message. Interestingly the first two
make up over 90% of the communication

Review Panel
June Champion, Co-Director Risk and
Governance, Belfast Health and Social
Care Trust, Belfast
Felicia Cox, Senior Nurse, Pain
Management, Royal Brompton & Harefield
NHS Foundation Trust
Marie Digner, Matron/Clinical Lead,
Outpatients, Royal Bolton Hospital
Luke Ewart, Senior Lecturer/Pathway
Director Pre-reg ODP, Canterbury Christ
Church University
Jill Ferbrache, Practice Educator, Aberdeen
Royal Infirmary
Eleanor Freeman, Theatre Sister and
Education Lead Scrub, Theatres, Queen
Elizabeth Hospital, Gateshead
Lois Hamlin, Senior Lecturer, Director,
Postgraduate Programs, University of
Technology, Sydney, Australia

In business it is important that all
conversations are efficient and effective
therefore we should ensure that our
communication is a two way process,
providing information and receiving
information. Effective communicators have
to be able to listen as well as speak to
ensure they have received the correct
message. A way of ensuring that you have
done this is to affirm that you have correctly
understood by repeating back the message.
Within healthcare communication can
sometimes mean the difference between
life and death. Last year I was privileged to
join the Anglia study event at the Anglia
Ruskin University when Attrainability
delivered a session on the non-technical
skills required to reduce risk and improve
safety. One of these skills was the art of
effective communication in what can
sometimes be a difficult and stressful
environment. There were a number of key
learning points that I, as a non-clinical
practitioner, came away with, particularly

Jenny Jepson, Senior Lecturer, University
of Southampton
Melody Johnson, Sister, Day Surgery Unit,
Ashford Hospital
Adrian Jones, Orthopaedic Surgical Care
Practitioner, Trauma & Orthopaedic
Department, Norfolk & Norwich University
NHS Trust

around the barriers to good communication
and how listening is just as important in
communication as delivering the message.
Communication can sometimes be difficult
because of hierarchy issues, a lack of
commonality between the parties and
simply people don’t want to ‘look stupid’ or
have a fear of retribution.
As a manager whenever I ask my colleagues
whether they think the communication
within the organisation is good the response
is always that ‘it could be better’. Generally
they are not sure how that can be achieved
but they know that it isn’t as good as it
could be. I think for any manager it is an
ongoing challenge to ensure that any
communication reaches the correct people,
in the correct way with the correct message.
Communication has the power to destroy or
build...
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