Business Plan Example Essay Example
BUSINESS PLAN FOR HSJ EVENTS
PREPARED BY:
Jessica D’Alvarez, Sophie Jones and Hannah Lydford EXECUTIVE SUMMARY
When discussing what business we would like, we all came up with the idea of event planning and that is what finalised our decision. We are all interested in event planning and therefore thought it would be a great business to start up.
The purpose of our business plan is to provide structure in our business and to have a written record of our plans and projections. We intend to provide an event planning service, aimed at adults who wish for help organising an event. We will offer assistance for events such as Birthday, Christmas, Engagement, Hen and Stag parties, Wedding receptions, Christenings and Baby showers.
We have chosen discounts and to become our USP. We think that giving the option of a package, will attract our customers and in the long run, increase our profit margin. Our discounts will be as follows: if the customer chooses our business for two of their parties, any of the above, then they will be given a small discount of 10%. If the customer chooses our business for three of their parties, then they will be given a medium discount of 15% and finally if the customer chooses our business for four of their parties then they will be given a large discount of 20%.
The management team will include Jessica D’Alvarez, Sophie Jones and Hannah Lydford as well as two others. We have decided to each share the responsibility of manager as we each have different qualities that we can bring to the business.
We have decided on the figure of £25,000 to cover the costs of everything when we start our business. This will cover the cost of a small office, equipment, such as computers, laptops, phones, cars, stationary and a phone and internet connection. We will also need to use this money for advertising as advertising is a very important part to our business. We have decided on having an advertisement
PREPARED BY:
Jessica D’Alvarez, Sophie Jones and Hannah Lydford EXECUTIVE SUMMARY
When discussing what business we would like, we all came up with the idea of event planning and that is what finalised our decision. We are all interested in event planning and therefore thought it would be a great business to start up.
The purpose of our business plan is to provide structure in our business and to have a written record of our plans and projections. We intend to provide an event planning service, aimed at adults who wish for help organising an event. We will offer assistance for events such as Birthday, Christmas, Engagement, Hen and Stag parties, Wedding receptions, Christenings and Baby showers.
We have chosen discounts and to become our USP. We think that giving the option of a package, will attract our customers and in the long run, increase our profit margin. Our discounts will be as follows: if the customer chooses our business for two of their parties, any of the above, then they will be given a small discount of 10%. If the customer chooses our business for three of their parties, then they will be given a medium discount of 15% and finally if the customer chooses our business for four of their parties then they will be given a large discount of 20%.
The management team will include Jessica D’Alvarez, Sophie Jones and Hannah Lydford as well as two others. We have decided to each share the responsibility of manager as we each have different qualities that we can bring to the business.
We have decided on the figure of £25,000 to cover the costs of everything when we start our business. This will cover the cost of a small office, equipment, such as computers, laptops, phones, cars, stationary and a phone and internet connection. We will also need to use this money for advertising as advertising is a very important part to our business. We have decided on having an advertisement