Business plan

Topics: Tattoo, Edmonton, Tattooing Pages: 11 (2449 words) Published: October 6, 2013

Paint You Wings Tattoo
Business Plan

12/13/2012
Heidi Greenham
Christine Mickalski

Table of contents
Cover Letter …………………………………………………………………………………………………………………………… 2 Executive summary ……………………………………………………………………………………………………………..… 3 Company description and goals …………………………………………………………………………………………….. 4 Description of products and services …………………………………………………………………………………….. 5 Description of target market …………………………………………………………………………………………………. 6 Description of major competitors ………………………………………………………………………………………….. 6 Description of licenses and permits ……………………………………………………………………………………….. 7 Marketing strategy ………………………………………………………………………………………………………………… 7 Operational strategy ……………………………………………………………………………………………………………… 8 Human resources strategy …………………………………………………………………………………………………….. 9 Location plans ……………………………………………………………………………………………………………………….. 9 Distribution Strategy ……………………………………………………………………………………………………………. 10 Introduction to marketing team …………………………………………………………………………………………… 10 Opening balance sheet …………………………………………………………………………………………………………. 11 Cash flow projections ………………………………………………………………………….………………………..……… 12 Budget for first year of operations………………………………………………………………………………………... 13

Heidi Greenham
109 Lorelei Close
Edmonton, AB T5X 2E7
(780)238- 2407

Melissa Steven
Scotia Bank
13150 97 St NW
Edmonton, AB
T5H 0P6

Dear Ms. Steven:
Paint You Wings Tattoo is a small tattoo shop located just outside the downtown core of Edmonton Alberta. We will offer custom tattoos in a friendly, outgoing, clean environment. Our goal is to provide our clients with tattoos of high quality and creativity. Since the number of people in Canada that have a tattoo has grown to an appalling 33%, there is a very high demand for tattoo shops. My partner and I will be bringing with us years of customer service experience. We also both have an extreme interest in the tattoo industry, and have developed relationships with many people already working in the body modification field. To begin, we have invested $5000 into our business account. This type of business has low capital requirements for start-up; therefore we are requesting to borrow $30000 on a two year loan on behalf of our business.

Sincerely,
Heidi Greenham
Paint You Wings Tattoo.
Executive Summary

Paint your wings tattoo is a unique tattoo shop located just off the corner core of Jasper Avenue in downtown Edmonton AB This is an excellent location being on a corner in a high traffic area in the business section of a city with a stable economy.

The business will offer a comfortable, clean, affordable tattoo environment to profit and beat out the competitors using the skill of drawing freehand tattoos. Our artists can provide existing custom tattoos or as mentioned the creative free hand drawing design, to allow self-expression. We offer basic tattoos with one hour session or full unlimited time session or an introductory session. The rate is calculated on an hourly basis.

Our business will establish a clean, sterile and quality environment. It will be provincially inspected regularly to maintain our highest quality of sanitary standards.

Research shows that “43 % of people polled say they get tattooed to represent something personnel.” We offer great business where people can go to get quality free handed drawn tattoo or be tattooed from a print provided. This will allow them to express their artistic side of their personality.

Since over 33 % of all Canadians are sporting a tattoo, prospects are promising. This is a forever growing market. Men seem to be the popular sex for tattoos, while more women seem to be getting tattooed in the past twenty years. According to statistics 41 % of the population, willing to buy a tattoo will pay more to have a secure clean inspected establishment to get their tattoo.

The route of advertising will be flyers available in shop and sent through...
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