Business Management
ALP BUS 470E/Strategic Planning
Tiffany Streets-Nogueira
Trinity International University-Florida Regional Center
April 30th, 2014
Prof. Bill Perez
Author Notes
Tiffany Streets-Nogueira, Organizational Leadership, Trinity International University
Correspondence to this article should be addressed to Tiffany Streets-Nogueira, Organizational Leadership, Trinity International University, 8190W. State Road 84, Davie, FL. 33324.
Contact:ztstreet@tiu.edu
1. Corporate-Level Strategy:
a. Is it related or unrelated or a combination of both?
b. Define the company’s missions and goals
i. Mission is to provide members with the tools needed to achieve their total fitness goals
1. Members included
a. Overweight population
b. Uninitiated believers
2. Motivating factors were a desire to lost weight
3. Get into shape
4. Meet people
5. Reduce stress
6.
ii.
c. Lines of business
d. Nature of subsidiaries and acquisitions
e. Analyze the relationship among the company’s business
f. Do they trade or exchange resources?
g. Are there gains to be achieved from synergy?
h. Is the company just running a portfolio of investments?
i. Do they operate in just one core business?
j. Use the SWOT to merit its strategy
k. Is it an appropriate given the environment the company is in?
l. Could change in corporate strategy provide the company with new opportunities or transform a weakness into a strength
i. Should the company diversify from its core business into new business?
m. How and why has the company’s strategy changed overtime?
n. What is the claimed rationale for any changes?
2. Business-Level Strategy:
a. Identify the business-level strategy
b. Is it identical to the corporate-level strategy
c. Are there other businesses, each with their own business-level strategy
d. Identify the company’s generic competitive strategy
i. Differentiation
a. Low cost
b. Focus ii. Investment strategy
1. Given its relative
Tiffany Streets-Nogueira
Trinity International University-Florida Regional Center
April 30th, 2014
Prof. Bill Perez
Author Notes
Tiffany Streets-Nogueira, Organizational Leadership, Trinity International University
Correspondence to this article should be addressed to Tiffany Streets-Nogueira, Organizational Leadership, Trinity International University, 8190W. State Road 84, Davie, FL. 33324.
Contact:ztstreet@tiu.edu
1. Corporate-Level Strategy:
a. Is it related or unrelated or a combination of both?
b. Define the company’s missions and goals
i. Mission is to provide members with the tools needed to achieve their total fitness goals
1. Members included
a. Overweight population
b. Uninitiated believers
2. Motivating factors were a desire to lost weight
3. Get into shape
4. Meet people
5. Reduce stress
6.
ii.
c. Lines of business
d. Nature of subsidiaries and acquisitions
e. Analyze the relationship among the company’s business
f. Do they trade or exchange resources?
g. Are there gains to be achieved from synergy?
h. Is the company just running a portfolio of investments?
i. Do they operate in just one core business?
j. Use the SWOT to merit its strategy
k. Is it an appropriate given the environment the company is in?
l. Could change in corporate strategy provide the company with new opportunities or transform a weakness into a strength
i. Should the company diversify from its core business into new business?
m. How and why has the company’s strategy changed overtime?
n. What is the claimed rationale for any changes?
2. Business-Level Strategy:
a. Identify the business-level strategy
b. Is it identical to the corporate-level strategy
c. Are there other businesses, each with their own business-level strategy
d. Identify the company’s generic competitive strategy
i. Differentiation
a. Low cost
b. Focus ii. Investment strategy
1. Given its relative