Business Intelligence Notes

Topics: Data mining, Business intelligence, Data warehouse Pages: 7 (1489 words) Published: September 29, 2013
Strategic Business Objectives
Operational Excellence
New products, services and business models
Customer and Supplier Intimacy
Improved Decision Making
Competitive Advantage
Survival
Value Chain Model
Primary Activities
Inbound Logistics (warehousing systems)
Operations (machining systems)
Sales and Marketing (electronic ordering)
Service (equipment maintenance)
Outbound Logistics (automated shipment scheduling)
Support Activities
Admin/Management (messaging/scheduling)
Infrastructure (hardware/software used by primaries)
HR (workforce planning)
Technology development
Procurement (electronic ordering from suppliers)

IS can be used for
Synergising companies together for lower operating costs (tying together disparate units) Enhancing core competencies
Network-based Strategies
Network economics (value created by amount of users)
Virtual Company Model (enhance flexibility/adaptability)
Business Ecosystems (niche firms use keystone firms as platforms to address niche market demand, eg phones and android)

Click and mortar - Two domains to capture value, has tactile aspect. IS would be more complex, difficult to integrate into system. Click only (pure play) - Low cost, very flexible/adaptable. No tactile aspect, competition fiercer, online security issues.

Intranets/Extranets
Information timeliness/accuracy
Technology Integration (allows separate systems to communicate cross-platform) Low cost, High value (not much training needed, automation of processes, quick access to information) Collaboration easier

Video conferencing
E-Tailing
Product benefits - unlimited variety/number
Place benefits - ubiquity
Price benefits - high inventory turnover, large volume, lower prices due to lower costs Able to target Long Tail
Drawbacks
Physical product delivery
Direct product experience (tactile)
Enterprise Resource Planning (ERP)
Connects systems and legacy systems of an organisation together Can be integrated (may not be perfect fit) or best of breeds (closes gaps in systems, more $) Core components (Internal focus)
Financial Management
Operations Management
HR Management
Extended components (external focus)
SCM
CRM
Cannot communicate across organisational boundaries. Mostly internal. Value Chain: inbound logistics->processing->outbound logistics->sales and marketing->after-sale service (money is bottom to top)(infs both way) Supply chain management (SCM) (aims to reduce cost)

Supply chain: a collection of companies and prices involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and ultimately to customer. Types of inventory systems

Just-in-time Production (minimize investment in storage space and inventory as they are not value-adding activities) Vendor-Managed Inventory (vendors monitor stock levels and sales data) Related issues of vendor-managed inventory: security issues, reducing bargaining power of buyers, different systems) Bullwhip Effect (errors in end supply chain forecast can cause large errors in early supply chain) Corporate Social Responsibility

Product Recalls
Sustainable Business Practices (ethical worker treatment, environmental practices) Supply chain planning (SCP)
Demand forecasting
Distribution planning
Production scheduling
Inventory and buffer planning
Supply chain execution (SCE)
Product flow
Information flow (orders, delivery status - complete removal of paper documents) Financial flow
Supply chain analytics used to monitor supply chain performance Supply chain visibility (ability to track product flow)
Customer Relationship Management (CRM): aims to maximise revenue, for existing and new custoemrs Operational CRM (automation of front-end processes, interaction with customer) Sales Force Automation (SFA)

Customer Service and Support (CSS) {Helps to communicate with customer easily}/ Enterprise Marketing Management (EMM) (promotional campaigns) Analytical CRM...
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