Business
State University of New York
BUS280-A01 CRN 60079
INTERNATIONAL BUSINESS Mon-Thurs
Professor: Rogeer 8:00am-10:00am
Gleeson 318
Rogers@aolc.om
TEXT: Global
Mike W. Peng
Mason, OH. ISBN# 9781111821753
A.1 COURSE DESCRIPTION: This course will cover the rapid growth of international business and proliferation of multinational firms. Topics include the nature of international business and the historical development of global markets and marketing.
A.2 INTENDED AUDIENCE: Undergraduate Business and Management Tech Department/Course Attributes: Accounting, Marketing, and Management Elective
A.3 COURSE OBJECTIVES: Students will demonstrate the ability to a. define global business and appreciate the opportunities and challenges offered by global business. b. compare and contrast the effects of cultural differences global business. c. examine the pros and cons of foreign direct investments. d. explore various international institutions and how they affect international discourse between nations. e. investigate the theoretical drivers of exchange rates and international capital markets. f. analyze economic alliances in emerging and developing countries. g. review how organizations adjust to the globalization of markets. h. differentiate between various international organizational structures including: Global Product Structure, Global Functional Structure, etc. i. compare and contrast the merits of standardization versus localization strategies for country markets.
B. PREREQUISITES: None
C. MODE OF INSTRUCTION: Lectures, PowerPoint presentations, class discussions, international business article, and video supplement.
D.1 STUDENT RESPONSIBILITIES: a. Along with reading the assigned text, you will be assigned case and country analysis. Students must complete all readings and
BUS280-A01 CRN 60079
INTERNATIONAL BUSINESS Mon-Thurs
Professor: Rogeer 8:00am-10:00am
Gleeson 318
Rogers@aolc.om
TEXT: Global
Mike W. Peng
Mason, OH. ISBN# 9781111821753
A.1 COURSE DESCRIPTION: This course will cover the rapid growth of international business and proliferation of multinational firms. Topics include the nature of international business and the historical development of global markets and marketing.
A.2 INTENDED AUDIENCE: Undergraduate Business and Management Tech Department/Course Attributes: Accounting, Marketing, and Management Elective
A.3 COURSE OBJECTIVES: Students will demonstrate the ability to a. define global business and appreciate the opportunities and challenges offered by global business. b. compare and contrast the effects of cultural differences global business. c. examine the pros and cons of foreign direct investments. d. explore various international institutions and how they affect international discourse between nations. e. investigate the theoretical drivers of exchange rates and international capital markets. f. analyze economic alliances in emerging and developing countries. g. review how organizations adjust to the globalization of markets. h. differentiate between various international organizational structures including: Global Product Structure, Global Functional Structure, etc. i. compare and contrast the merits of standardization versus localization strategies for country markets.
B. PREREQUISITES: None
C. MODE OF INSTRUCTION: Lectures, PowerPoint presentations, class discussions, international business article, and video supplement.
D.1 STUDENT RESPONSIBILITIES: a. Along with reading the assigned text, you will be assigned case and country analysis. Students must complete all readings and
Bibliography: Hooker, J. (2009). Corruption from a cross-cultural perspective. Cross Cultural Management, 16(3), 251-267. doi: 10.1108/13527600910977346 Einhorn, B., & Huang, Z Spiegel, R. (2009). Outsourcing to China in question. EDN, 54(21), 56. Retrieved from Business Source Elite database. YOUNG AND IMPATIENT IN INDIA:Workers raised in an age of economic optimism want it all, and they want it now By Steve Hamm. Business Week. New York:Jan 28, 2008. Iss MANAGING THE GLOBAL WORKFORCE By Jena McGregor, Steve Hamm. Business Week. New York:Jan 28, 2008. Iss China inflation increases:[The Journal Of Commerce Online Edition] Alan Field / The JOURNAL of COMMERCE ONLINE. Journal of Commerce. New York:Feb 27, 2008. p. 1