Blur: Hookah Bar Business Plan Essay Example

Powerful Essays
BLUR Hookah & Lounge

BLUR Hookah

30 Union St.
New Bedford, MA. 02740
BlurHookah@yahoo.com
www.BlurHookah.com
Table of Contents

Executive Summary 4
Business Description and Vision 5
Definition of the Market 6
Description of the Products and Services 7
Organization and Management 8
Marketing and Sales Strategy 9
Financial Management 10
Appendices 11

Executive Summary
BLUR Hookah Lounge aspires to be the premier Hookah lounge in New Bedford, MA. and surrounding communities. BLUR will get away from the traditional Middle Eastern feeling Hookah bar by introducing local bands on a weekly basis, Mediterranean cuisine and a choice of 20 different craft brewed beer. Being a specialty bar BLUR will get a big influx of cliental seeking to get away from the noisy nightclub scene. BLUR will gain revenue through sale of flavored tobacco, alcoholic beverages and an array of appetizers. Cliental will be composed of nearby college students and locals (18-26yrs. Old) seeking an alternative entertainment in nightlife. BLUR is seeking $100,000 from investors to take care of initial start-up costs.

BLUR Hookah Lounge projects to become profitable in its first year of business, being the only Hookah lounge in a 30mi. radius. Sales will increase 1.5 times for the first three years each year. Investors will receive their initial investment within the first three years of business. Sales of inventory will indefinitely be profitable due to low buying costs.

Bar Graph of Sales Increasing 1.5x for the 1st 3 years each year: Chart 1

Business Description and Vision

About BLUR Hookah Lounge

· BLUR will be the premier Hookah lounge in a 30mi. radius
· BLUR will offer 20 different flavors of tobacco, rotating flavors on a monthly basis
· BLUR will offer 20 different craft brewed beer, in-house specialty martinis and a small menu of Appetizers & Sandwiches
· Local bands will perform on Thursdays and rotate Fridays and Saturdays

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